Time flies. Dilwale Dulhania Le Jayenge (DDLJ) is 25 now. Yash Raj Movies, which made Shah Rukh Khan a famous person and Raj-Simran family names with this film will probably be celebrating its silver jubilee 12 months on October 20.
Ever because it was launched in 1995, the peppy romance — which captures the fascinating journey of its younger lovers, performed by SRK and Kajol, from the tulip gardens of Keukenhof to the mustard fields of Kapurthala — has captivated audiences the world over.
The millennial viewers has grown up watching the Raj-Simran romance and cherished each second of it over time. Even American president (Barack Obama) as soon as quoted considered one of its most well-known dialogues (“Senorita, bade bade deshon mein aisi chhoti chhoti baatein…”) in his bid to cement Indo-US ties in his means.
Written and directed by Aditya Chopra, DDLJ took the field workplace by storm and ended up as one of many greatest all-time blockbusters within the historical past of Hindi cinema. It additionally went on to develop into the longest-running Hindi movie of all time. The movie had been operating in a morning present at Maratha Mandir ever because it was launched till the lockdown interrupted its report run in March this 12 months.
Other than setting different information, DDLJ additionally has the excellence of being the primary movie within the historical past of Indian cinema to provide a brief movie on its making, which began the development of creating Behind The Scenes (BTS) promotions in Indian cinema.
Actor Uday Chopra, Aditya’s youthful brother, reveals, “Aditya needed to do one thing that nobody had ever executed earlier than in India with DDLJ. He requested me to be answerable for directing the ‘making’ and since this had by no means been executed earlier than, I needed to just about invent learn how to go about it,” he mentioned.
“Having simply returned from movie faculty in California, I made a decision this may be an amazing alternative to attempt my hand at one other side of film-making. The very first thing we would have liked was numerous footage on set.”
Uday, the youngest son of the legendary filmmaker Yash Chopra, says that other than being an assistant on the set, he additionally grew to become the videographer for the footage.
He provides, “I keep in mind I might have a digicam in a single hand and the clap within the different, with a utility belt to maintain all of the batteries, charging cables, and spare elements; I used to be fairly a sight on set. The benefit, which I later found was that each one the artists have been very comfy with me being proper of their faces and this made for some actually fascinating and intimate pictures, which helped the footage tremendously. DDLJ was the primary movie that began a development which is now popularly referred to as BTS, although again then we simply referred to as it ’The Making’.”
DDLJ, the winner of 10 Filmfare Awards, modified the face of Bollywood globally. Made on a funds of Rs 4 crore, it collected Rs 89 crore in India, Rs 13.50 crore in abroad markets. Thus, complete collections stood at Rs 2.50 crores worldwide in 1995. Commerce specialists consider that in as we speak’s occasions, if adjusted towards the present inflation, it stands at a staggering Rs 455 crore in India and Rs 69 crore in abroad territories, taking the full worldwide collections to an outstanding Rs 524 crore.
Uday says, “For the primary time, the behind-the-scenes footage was telecasted on Doordarshan. The channel made a particular present out of the unique content material shared with them. When it was aired, we received tons of needs which was an enormous validation for making an attempt to do one thing new for audiences.”
He says that DDLJ’s BTS was an eye-opener for the business to do the identical and we’re proud that our movie contributed in direction of setting a brand new benchmark in India in relation to advertising and marketing a movie.”
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