Myntra declares the return of its vastly widespread, Myntra Style Celebrity – a one in every of its sort digital style influencer expertise hunt and actuality present. Myntra Style Celebrity @MTV is ready to go stay on Myntra’s personal content material vacation spot, Myntra Studio and its YouTube channel, India’s no. 1 youth vacation spot, MTV and Voot, in late September.
Along with streaming the 8 episodes, Myntra Studio would be the one cease vacation spot for a great deal of unique content material across the present, together with BTS moments, shoppable celeb seems, episodic opinions, trivia, quizzes and plenty extra. With the aptitude of internet hosting all codecs of content material and its in-built gamification options, Myntra Studio will maintain the excitement going proper from the beginning of the auditions, up till November, when the present ends.
With the 2 powerhouses of style and actuality reveals coming collectively, this season of Myntra Style Celebrity is ready to interrupt its document on attain and influence throughout Metros and Tier 1 and a pair of youth markets. The auditions will probably be harder, duties more difficult and the gratifications larger, in season 2.
On-line auditions for the upcoming present are set to kick off on August 15, 2020, and can invite entries from throughout the nation, from anybody with a robust viewpoint on style and social media. The pan-India entries will probably be accepted on the Myntra App and Myntra’s social channels together with Voot. The theme of this yr’s present and likewise the official hashtag is, #MFSChangeTheConversation, which goals at ‘style for good’ and inclusivity. The theme focuses on how influencers will not be afraid to be themselves and use style to boost their uniqueness, and categorical and amplify their voice.
Manish Malhotra, the couturier, costume stylist, entrepreneur, and revivalist who has redefined the Indian style area for over 3 many years is ready to be the decide for the upcoming version of Myntra Style Celebrity. Recognized for his inimitable aesthetics and versatile sense of styling, his presence on the present would assist set up a robust relationship between style and social media whereas enhancing its relevance amongst the youth. India’s first-ever style influencer and daring style creator, Manish Malhotra is the one Indian designer to have the biggest following on social media.
Myntra Style Celebrity affords Myntra the proper pedestal to leverage the robust relationship between style and social media, whereas enhancing its relevance among the many youth. It offers a chance to the style fans of the nation to exhibit their inventive prowess, thereby connecting them with their viewers in a robust method. With the primary version of Myntra Style Celebrity, the corporate has efficiently established itself as a number one content material vacation spot for all issues style and with this version, it’s additional consolidating its place as a tech, content material and style innovator. MTV’s experience with actuality reveals and huge attain and Myntra’s modern idea and on-app know-how are coming collectively to create essentially the most related and relatable style actuality present for the youth of as we speak. This present will give attention to utilizing Style as a software and social media as a platform to create thought-provoking conversations that actually matter to the youth of the nation.
Talking concerning the upcoming version of Myntra Style Superstar@MTV, Amar Nagaram, CEO, Myntra, mentioned, “We’re elated to announce the arrival of the second version of Myntra Style Celebrity. The large success and recognition of the primary version has given us the arrogance to return with an even bigger and extra glamorous – version of India’s solely digital style actuality present, full of better challenges and surprises to carry out the most effective amongst India’s style influencer neighborhood. We wish to exhibit style as a medium to empower tens of millions of fans by offering them a chance for self-expression and amplifying that expression utilizing content material and social media platforms. With MTV being the most important youth channel in India and a frontrunner in youth-centric actuality reveals, the upcoming version of MFS is ready to be a phenomenon to be reckoned with.”
Talking concerning the new property, Ferzad Palia, Head – Voot Choose, Youth, Music and English Leisure, Viacom18 mentioned: “MTV has an immensely profitable lineage of actuality reveals round style which have change into iconic properties of their class. Our insights into the minds of younger India fuels our content material engine and with Myntra Style Celebrity @MTV, we’re as soon as once more able to create a genre-defining present. Myntra as a model resonates very strongly with kids and we’re excited to companion with them for this season.”
Additional elaborating concerning the partnership with Myntra, Mahesh Shetty, Head – Community Gross sales, Viacom18 mentioned: “Style is a well-liked style on the subject of actuality content material and we’re glad to co-curate the following large style actuality revolution. As India’s no.1 youth model, MTV is uniquely predisposed to offer Myntra Style Celebrity the recognition and engagement it deserves amongst India’s GenZ and we’re excited to begin this journey.”
The primary version of Myntra Style Celebrity was held in September 2019 and supplied a never-before alternative for style fans with a knack of making style-related content material and bringing ahead their distinctive personalities. The competition was judged by Bollywood actor, Sonakshi Sinha and main celeb stylist, Shaleena Nathani, who declared Tanumita Ghosh because the winner of the present. Manish Malhotra too joined the judges’ panel through the grand finale. The sequence supplied an immersive expertise to over 100 million viewers on TV and the Myntra app, the place they voted for his or her favorite influencer, whereas additionally accessing wealthy and unique content material in style.
The upcoming version of the present will probably be judged by main celebrities from the world of style, together with Manish Malhotra and can see them assist the contestants with their efforts. Just like the earlier version, the shortlisted contestants will make it to the present and take part in an eight-part sequence, co-curated by Myntra and MTV, and will probably be aired on MTV, The Myntra App (Studio), Myntra’s YouTube Channel and Voot. Every forty-five-minute episode could have a fashion-related activity and elimination to check the contestants on three key parameters, specifically, their style acumen, potential to create significant content material, and proficiency in utilizing social media to make a constructive influence. The winner of the present will probably be adjudged India’s ‘Style Celebrity’, for the yr, and win an unique 1-year influencer contract with Myntra price ₹ 1 million, together with an unique 1-year contract with MTV to be the Social Influencer in Style.
The present will probably be promoted throughout TV and Digital channels of MTV and Myntra’s personal Digital channels, together with social media. Total, the present season is ready to interrupt all information of the tremendous profitable first version.