Earlier than studying the ABC of stories, TV channels first study concerning the TRP of stories. Simply over 40,000 TRP ‘containers’ in a rustic of over 150 million cable and satellite tv for pc TV watching houses, resolve crores of promoting revenues for TV channels. Thus, TV information in India is dominated by that notorious 3 letter phrase: TRP (Tv Score Level). Excessive TRPs usher in excessive advert revenues so everybody can sing, ‘cash, cash, cash’.
TV channels pursue TRPs as relentlessly as King Arthur’s knights as soon as pursued the Holy Grail. Anchors wish to say ‘let’s take a industrial break’ as a result of advert breaks give everybody within the studio a fortunate break. ‘Break ke baad’ actually means day by day bread ke baad.
However now the Broadcasting Viewers Analysis Council (or BARC) has stated there might be no TRP rankings revealed for 3 months. It is because a latest ‘TRP rip-off’ has surfaced. In a sure banana republic, say Mumbai police, there was mass rigging of TRPs. Mumbai police are snooping from door to door asking: Field kahaan hai?
It’s not concerning the poll field or field workplace hits, however ‘TRP field’ put in in households, which have been allegedly paid to maintain the channel operating for hours with the intention to register falsely excessive TRPs. As police hunt for containers, we are able to perceive why many TV reporters must study to be boxers.
Ah the search for TRPs on prime time TV. TV anchors are yelling, gesticulating, dressing in army fatigues and even combating make-believe studio wars. Reporters are monitoring Bollywood stars by highway, rail and plane. As Bangladesh’s per capita GDP surges forward of India, unemployment spikes to file highs and hundreds of thousands of salaried jobs are misplaced, prime time information TV is shouting, the nation desires to know: Which Bollywood actor smoked what number of grams of weed? And which Bollywood star holds late night time drug events and is there a Dawood-Pakistan hand? As China comes knocking on India’s borders, TRP looking channels are feverishly asking: When will we get justice for Sushant Singh Rajput?
Quipped the web wag: Reporters have been heard asking editors, since there are not any TRPs for the second, maybe we are able to cowl some information? With the pause in TRPs, viewers are sighing in reduction. Now that there’s no three letter phrase referred to as TRP, can now we have another three letter phrases like GST, GDP and even SME?
DISCLAIMER : This text is meant to convey a smile to your face. Any connection to occasions and characters in actual life is coincidental.