After mammoth manufacturers similar to Parle and Bajaj determined to distance themselves from ‘poisonous’ information channels, Bollywood celebrities are showering praises on them. Swara Bhasker and Konkona Sen Sharma took to Twitter to laud the manufacturers for taking an ethical stand.
“Yayyyyyyeeeeeeeeeee! Three cheers for #Parle,” wrote Swara whereas retweeting an Indian Civil Liberties Union tweet. It learn: “Parle Merchandise has determined to not promote on information channels that broadcast poisonous aggressive content material. These channels usually are not the sorts that the corporate needs to place cash into because it doesn’t favour its goal shopper. It’s time extra firms be part of the lead of Bajaj and Parle.” Konkona wrote, “Nicely completed!! #parle And Bajaj too.”
Parle’s senior class head Krishnarao Buddha instructed Live Mint that the corporate won’t promote on information channel embroiled within the faux TRPs controversy . “We’re exploring potentialities whereby different advertisers can come collectively and type of put a restraint on their promoting spends on information channels, so that there’s some type of a transparent sign to all of the information channels, that they higher change their content material,” he mentioned.
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Bajaj Auto managing director Rajiv Bajaj spoke to CNBC TV18 and mentioned that the corporate won’t work with three channels. “A robust model is a basis on which you construct a robust enterprise. On the finish of the day, the aim of a robust enterprise is to additionally contribute to the society… Our model has by no means related to something we really feel is a supply of toxicity within the society,” he mentioned.
Mumbai police commissioner Param Bir Singh had claimed that Republic TV and the 2 Marathi channels had manipulated TRPs. The TRP racket was unearthed after a police grievance by Hansa Analysis Group Pvt Ltd, the company contracted by the Broadcast Viewers Analysis Council (BARC) to put viewers meters to watch TV channels watched by households.
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