DCMN India has gained the mandate for Insurgent Meals’ premium Western dessert model Candy Fact. The advertising marketing campaign consists of a brandformance TV flight for the Indian market, which was launched on October 15, 2020. It’s the subsequent chapter of an already profitable partnership between the expansion advertising specialists and the world’s largest web restaurant firm.
Candy Fact is the fourth model from the Insurgent Meals ecosystem that DCMN is onboarding. The 2 firms are already working collectively to develop the Behrouz Biryani, OvenStory and Faasos manufacturers. The Candy Fact account can even be serviced from DCMN’s Gurgaon workplace and will likely be led by Bindu Balakrishnan, nation head of DCMN India.
Apart from media planning and reserving, DCMN will monitor and optimize the marketing campaign’s efficiency utilizing their proprietary TV attribution device DC Analytics. The adverts are being rolled out nationwide, together with within the 35 cities the place Candy Truths is on the market. The marketing campaign is focusing on younger women and men who’re quality-conscious western dessert lovers. And the cherry on high: Customers can provide a dessert to a beloved fellow candy tooth with a personalised video.
On the launch of this marketing campaign, Nishant Kedia, Vice President Manufacturers at Insurgent Meals stated: “At Insurgent Meals, we strongly consider in being a shopper first model. The commercial clearly communicates this to our viewers. DCMN as our trusted companions have carried out full justice to the message we needed to convey. The crew echoes our ideas about driving model consciousness. We’re satisfied this marketing campaign will communicate to our audience of city dessert lovers with a refined palate in a significant means.”
“DCMN may be very happy with taking our partnership with Insurgent to the subsequent degree. We’re enthusiastic about having the ability to assist Candy Fact’s development with a really focused marketing campaign and all analytics in addition to media experience obtainable to us,” stated Bindu Balakrishnan. “Given the quick improvement of this trade, particularly within the context of the continued pandemic, brandformance TV is the proper strategy to develop the Candy Fact model amongst its goal teams. We’re wanting ahead to a fruitful partnership in an thrilling phase – and to a profitable marketing campaign.”