The continuing drug controversy involving Bollywood actors Deepika Padukone, Shraddha Kapoor and Sara Ali Khan has change into a nationwide obsession of kinds. For hours on finish, TV information studios are beaming minute-by-minute updates on their alleged involvement in drug abuse. Each night, new details about their alleged involvement surfaces. Social media is abuzz with conversations in regards to the debauchery in Bollywood. How is the present scenario affecting the model worth of those stars?
The value of star energy
Out of the three actors, Deepika Padukone leads the tally along with her whole endorsement worth ranging between Rs 125 crore and Rs 150 crore, say trade insiders. Padukone has over 20 manufacturers in her kitty, together with some main names like Britannia, L’Oreal, Vistara Airways, Axis Financial institution, MedLife, Epigamia Yogurt, Kellogg’s, Oppo and others. Shraddha Kapoor has been the face of manufacturers like The Physique Store, Vogue Eyewear, Lakmé, Veet, Lipton Inexperienced Tea, Secret Temptation, Vaseline and Hershey’s. Her collective model endorsement worth is pegged between Rs 25 and Rs 40 crore. Sara Ali Khan, the youngest of the three, has been the face of manufacturers like Maybelline, Puma, Garnier India, Vivo and Fanta. Business insiders estimate that her whole model endorsement worth is between Rs 8 crore and Rs 15 crore.
Time to attend and watch
Within the ongoing investigation nevertheless not one of the three stars underneath the scanner has been arrested or confirmed responsible. They’ve been cooperative with the investigating authorities, and due to this fact manufacturers usually are not hitting the panic button but. “Manufacturers will await the decision to come back out earlier than they take any name. To this point no company has given conclusive proof of their involvement, so their model endorsements are protected for now,” notes a celeb supervisor who doesn’t wish to be named.
Talking in regards to the impression of the continuing controversy, Amit Khanna, Founder Chairman of Reliance Leisure and Former President of the Producers Guild of India, remarks, “It will depend on how this story performs out within the subsequent few weeks. Advertisers are all the time cautious every time a model endorser will get into an issue. Whoever will get implicated lastly will lose out.”
Whereas the three Bollywood stars have their endorsements safe for now, advertisers will wait and watch to see the ultimate final result of the continuing proceedings. Specialists add that this episode presents an essential studying for manufacturers – to incorporate new provisions within the celeb contract that may handle these controversies with out compromising the model id.