With Shakthisree Gopalan lending vocals, the track was shot by Hyderabad-based manufacturing home Rolling Shutters
Rolling Shutters, a movie and commercial manufacturing home based mostly in Hyderabad, has launched a brand new music video O Jeevitham. Sung by Shakthisree Gopalan and Rajeev Raj (Take5 Data), the track is about strengthening the reference to oneself and slowing down to understand the wonder round us. “How do you react when issues take an undesirable flip in life? Do you let tough feelings make you offended and dejected, taking a toll in your psychological and bodily well being or transfer on appreciating each second? ” asks Venkat Kalyan of Rolling Shutters.
The 5.22-minute video exhibits a lady (actor Swetaa Varma) travelling in a metro, trying sad after studying a message on her cell. As an alternative of letting damaging feelings take over, she places on her bike gear to experience on an open highway. With the wind on her face, she explores a brand new station, assembly and serving to strangers. She takes time for herself, relaxes and does issues she enjoys essentially the most and feels rejuvenated.
A few of its traces embrace: Oo Jeevitam, yegirellave yedemaina, Oo Jeevitam neekosame, Daarivvadaa aakasame, navvesi vellipoda, nirashaina kuda, thalonchi tirigipodaa ootame, ontarai, thelikai yegiripodaa, yentha lothu baadhaina, kashtame tharalipodaa venakki…
When Sriman Keerthi (lyricist) and Venkat Kalyan of the manufacturing home have been bouncing concepts forwards and backwards three years in the past, they proposed a video of a lady driving a motorcycle and forging new paths for herself. That concept couldn’t take off and the group was busy with different initiatives. Then Rajeev Raj obtained on board final 12 months and organized, composed and produced a tune to phrases written by Sriman.
Recording throughout lockdown
The music video was shot for 4 days in Secunderabad, Vikarabad and Ananthagiri Hills and Penguin Resorts (close to Sarpanpally lake, Vikarabad) in 2019. Explaining how the track was recorded through the lockdown, Venkat says, “The leisure business was utterly shut because of the pandemic, however music composer Rajeev Raj, singer Shakthisree Gopalan and lyricist and director Sriman Keerthi linked nearly to take issues ahead. The audio was produced nearly.”
Lyrics was translated into English and Telugu phrases have been pronounced and recorded and despatched to the singer for a straightforward reference. Shakthisree recorded the observe at her residence studio and despatched it again to the composer. The ultimate track combine and mastering was accomplished by Sanjay Das (Tapeloop Data).
The music video is collectively produced by Rolling Shutter Movies and Take5Records.