File image: Shashi Tharoor and Kangana Ranaut
New Delhi: As Tanishq reportedly eliminated an commercial selling its jewelry line referred to as ‘Ekatvam’ within the wake of boycott calls, Congress chief Shashi Tharoor on Tuesday got here out in assist of the “lovely advert” by the Titan Group’s standard jewelry model.
The Thiruvananthapuram MP stated that if Hindu-Muslim “ekatvam” irks “Hindutva bigots” a lot, “why don’t they boycott the longest surviving image of Hindu-Muslim unity on this planet — India?”
In the meantime, former member of the Nationwide Fee of Ladies, Shamina Shafiq, additionally got here out in assist of Tanishq, saying: “Thanks for making us discover the gorgeous #tanishq advert expensive trolls !”
In the meantime, Bollywood actress Kangana Ranaut took to Twitter to specific her opinion over the Tanishq advert, which has divided the social media. “The idea wasn’t as a lot an issue because the execution was,the fearful Hindu lady apologetically expressing her gratitude to her in-laws for the acceptance of her religion, Isn’t she the girl of the home? Why is she at their mercy? Why so meek and timid in her personal home? Shameful,” tweeted Ranaut, who is thought for her no-holds-barred method.
In one other tweet, the Queen actor stated she discovered the commercial improper on many ranges, saying that it not solely promotes ‘love jihad’ but additionally sexism.
Tanishq advert controversy
The commercial, which was launched final week, is about an interfaith child bathe. Whereas a piece of social media criticised the commercial, saying it “promoted love jihad”, one other group slammed the bigotry.
The truth is, #BoycottTanishq was one of many high Twitter traits on Monday.
The commercial incorporates a saree-clad pregnant girl being escorted by an older girl, apparently her mother-in-law, to a child bathe ceremony.
Within the video, the pregnant girl asks the older girl: “However this ceremony is just not held at your private home…”.
The woman replies: “Is not it a practice for each residence to maintain daughters joyful?”
The video is now not obtainable on Tanishq’s YouTube channel. Earlier, the outline of the 43-second video on YouTube learn, “She is married right into a household that loves her like their very own baby. Just for her, they exit of their method to have fun an event that they normally don’t. A wonderful confluence of two completely different religions, traditions, cultures.”