ST. LOUIS – Volpi Foods pronounces their latest social media marketing campaign, Excellent Pairings, the extremely anticipated observe as much as their Webby Award honored collection: Volpi Classics. The St. Louis-based, 4th-generation family-owned and operated producer of specialty cured meats since 1902 plans to showcase various movies, each highlighting a novel Volpi twist on basic pairings.
The modern video collection has began to premiere on Volpi’s Instagram with 10 movies in whole. The movies encourage viewers to discover distinctive product pairings with all the pieces from cocktails to experiences. The quick movies are beneath a minute lengthy and might be launched all through the months of October and November. Pairing matters embody: Bloody Mary Pairings, Hard Cider Pairings, Martini Pairings, Negroni Pairings and extra in addition to pairings for in style cured meats from bresaola, mortadella, coppa, prosciutto, salame and extra.
“We wished to supply a humorous, but instructional have a look at what can pair with Volpi merchandise and drinks,” says Deanna Depke, advertising supervisor for Volpi Meals. “The standard and not-so-traditional pairing concepts encourage viewers to search out their very own excellent pairings.”
These movies aren’t like atypical pairing movies. With high quality manufacturing, they discover humor round cured meats and hope to spark extra culinary curiosity within the kitchen and incorporate Volpi merchandise. The movies had been created by Volpi Meals’s Check Kitchen Workforce, the identical staff that took residence a 2020 Webby Award Honor for the Volpi Classics quick collection earlier this 12 months (read more here). The Webby Awards is the main worldwide award honoring excellence on the web.
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About Volpi Meals: The Volpi household migrated from Milan to St. Louis in 1898, bringing with them the traditional European artwork of dry cured meats. John Volpi based Volpi Meals within the iconic St. Louis’ Italian neighborhood of The Hill in 1902, and now 118 years later, the fourth-generation, family-owned enterprise stays a pacesetter within the specialty meals trade. Whereas the household nonetheless operates a deli and store from the unique storefront, shoppers can now discover Volpi Meals merchandise throughout the nation. The Volpi Meals household is dedicated to offering top quality merchandise for his or her shoppers by preserving the traditional artwork of dry cured meat by hand and fostering partnerships with native farmers to supply recent meat Raised Responsibly™. This implies no steroids ever, no gestation crates, fed a primarily vegetarian food plan and freedom to roam and socialize naturally. Prime quality meat begins on the supply. To be taught extra in regards to the Volpi Meals course of, go to here and to learn in regards to the firm’s accolades, go to here. Discover a retailer close to you here, and for up-to-date information on Volpi Meals merchandise, go to here or observe them on social media on Facebook and Instagram.