DCMN India has gained the mandate for Insurgent Meals’ premium Western dessert model Candy Reality (https://www.sweettruth.in/). A advertising marketing campaign consists of a brandformance TV flight for the Indian market was additionally launched on October 15, 2020. It’s the following chapter of a profitable partnership between the expansion advertising specialists and the web restaurant firm.
Candy Reality is India’s on-line supply service for premium Western desserts for all events. Its guardian firm is Insurgent Meals (previously Faasos), which runs 350+ cloud kitchens delivering throughout India, South East Asia, UK and UAE.
Candy Reality is the fourth model from the Insurgent Meals ecosystem that DCMN is taking up board. The 2 corporations are already working collectively to develop the Behrouz Biryani, OvenStory and Faasos manufacturers. The Candy Reality account shall be serviced from DCMN’s Gurgaon workplace and shall be led by Bindu Balakrishnan, nation head of DCMN India.
Other than media planning and reserving, DCMN will observe and optimise the marketing campaign’s efficiency utilizing their proprietary TV attribution device DC Analytics. The adverts are being rolled out nationwide, together with within the 35 cities the place Candy Truths is obtainable. The marketing campaign is concentrating on younger women and men who’re quality-conscious western dessert lovers. And the cherry on high: Customers can provide a dessert to a beloved fellow candy tooth with a personalised video.
On the launch of this marketing campaign, Nishant Kedia, Vice-President Manufacturers at Insurgent Meals, mentioned, “At Insurgent Meals, we strongly consider in being a consumer-first model. The commercial clearly communicates this to our viewers. DCMN as our trusted companions have accomplished full justice to the message we wished to convey. The staff echoes our ideas about driving model consciousness. We’re satisfied this marketing campaign will converse to our audience of city dessert lovers with a refined palate in a significant means.”
“DCMN may be very happy with taking our partnership with Insurgent to the following stage. We’re enthusiastic about having the ability to assist Candy Reality’s progress with a focused marketing campaign and all analytics in addition to media experience obtainable to us,” mentioned Bindu Balakrishnan.
“Given the quick improvement of this business, particularly within the context of the continuing pandemic, brandformance TV is the proper strategy to develop the Candy Reality model amongst its goal teams. We’re trying ahead to a fruitful partnership in an thrilling phase — and to a profitable marketing campaign.”