Shayan Italia’s video ‘Sha La La’ demonstrates how creativity transcends boundaries
Simply whenever you suppose you could have seen the perfect of the lockdown music productions, there comes one other one demanding consideration. To mark Worldwide Coming Out Day (October 11), India-born British pianist, singer and songwriter Shayan Italia has launched his second video, ‘Sha La La’, a ‘Hinglish’ (Hindi and English) single with 65 artistes to drive the message ‘love with out boundaries’. “I’ve by no means regarded on the world by nation, faith, caste or tradition. There aren’t any borders for me in creativity,” explains Shayan.
Excerpts from an interview:
Was the track influenced by Carpenters and Vengaboys ?
The Carpenters undoubtedly. ‘Yesterday As soon as Extra’ is a basic and considered one of my late mum’s favourites. My objective of making ‘Sha La La’ was that not solely should or not it’s related in immediately’s age, but in addition audio-visually convey one thing thought-provokingly recent and insightful to the world of new-age Indian pop music, which I consider, if steered in the best course, may purchase a world viewers like mainstream Spanish music has immediately.
Can Sha la la be referred to as a lockdown manufacturing? or has this been conceived earlier than the pandemic?
Sha La La is a mammoth manufacturing for a music video in immediately’s social media period (even in comparison with any large Indian film track for that matter). The track was conceived a few years in the past. It was delivered to life as a business Hindi-English observe within the final 2 years with me recording the track in finish 2018, Sept, taking pictures the video precisely one yr later in end-Sept 2019, and launching the video precisely one yr after that in early-Oct 2020. Inside this time It has been fastidiously developed to what it’s immediately. Lots of thought has been gone into each stage of its creation. I prefer to reside with issues to know if they will actually stand the take a look at of time. In case you see this video in 5 years it ought to nonetheless look and sound beautiful; then we’ve kind-of-done our job!
Did you could have any apprehension earlier than finalising the storyboard that contained sensuous visuals?
Muni Agarwal, the video’s director, and I lived with the storyboard for 9 months earlier than taking it to the ground to shoot the video. In case you entry the idea web page of the ‘Sha La La’ web site, you’ll perceive precisely how the storyboard flows in six distinct elements. I’ve at all times written songs or made movies on what feels proper to me; I’ve by no means thought of public opinion. To me the ideology of “Love. With out boundaries.” is a common one.
Do share how the massive crew of creatives, technicians and artists have come collectively for this venture.
The track was recorded at among the world’s finest studios [where I have been recording since I was a boy]. These embrace Air, Metropolis, Abbey Street and so on in London. I are likely to report sure elements in sure studios to get a particular sound. I additionally like recording some elements to tape after which changing it digitally. The Hindi vocals have been recorded at Purple Haze studios in Mumbai, [and on a ribbon mic might I add. which is very difficult to sing into]. The music contains a plethora of legendary expertise whose contribution to the worldwide music trade is unquantifiable. I personally mastered the observe utilizing analogue tools. I can not stand how some new-age stuff is mastered. It’s so loud and deafening, even at decrease volumes! Music for me has to own dynamics.
The video options ace manufacturing home Benetone Movies with native expertise from Mumbai. It was shot in Bangkok, Thailand. Lots of recce and casting work was completed remotely, then on-ground earlier than the video was shot. It was a really intensive back-to-back three-day shoot. The 21-strong forged makes it a very worldwide venture. This once more was crucial for me to realize with this track.
What recollections do you could have of Hyderabad/Secunderabad out of your childhood?
I got here from a easy Parsi household in Secunderabad and was lucky that once I was a boy, I had my brother, most of my cousins, aunts and uncles all staying in the identical metropolis. So each Sunday when the household would meet, like another Parsi household, the power was sort of like a zoo! Values have been the true ethos imbibed in us all and doing the ‘proper factor’ over what was handy. I discover in case you are pushed by objective you lead a extra fulfilling life than in case you are pushed by vainness metrics.
How did dropping dad and mom early in life affect you?
I misplaced my mum once I was only a boy and my dad precisely one yr after to A number of Myeloma and A number of Sclerosis respectively. In a single day each brothers needed to develop up. Life with out the steering of 1’s dad and mom, is infinitely harder, particularly whenever you navigate within the social world of immediately. Even ladies understand you otherwise once they discover out you’re, effectively an orphan of types. I do miss them each. However in a approach I’ve made them a part of me in the best way I reside: journey, music, well being, meals, health, studying, films, know-how… it’s a 50/50 cut up of every in me.
Having misplaced dad and mom to illnesses, I lead a wholesome life-style and this has additionally led me to create my up-and-coming flagship wellness app which launches later within the yr. My love for know-how and effectivity stems from my dad as he was a PhD in Engineering who graduated from IIT Ahmedabad. My mum lived in books, having learn hundreds in her life; I suppose the artistic aspect of me stems from her.
What took you to London?
My elder brother was in London on the time. After I misplaced my dad and mom, I ended up there beneath his care. Actually my brother has been my brother, mum, dad, sole-confidant and I’m actually nothing with out him. Each introduction, each break, each support-hand has come from or by him. Additionally just a few of my first cousins have been dwelling in London on the time so it made sense to go there. I reside in Mumbai now as I consider there’s house for change in India. Who is aware of, possibly ‘Sha La La’ may develop to be that small little bit of change.
Any inclination in the direction of Bollywood?
I consider I may contribute to an Indian movie in setting a theme or track that may resonate with the viewers, with its melody damaged down into numerous elements all through the movie [like the theme of Titanic]. For now, my focus is on rising ‘Sha La La’ and launching a wellness app quickly. But when an enormous manufacturing home wished, I might undoubtedly discover the chance. It simply can’t be standard. I don’t do standard.