Carvaan Malayalam, which was just lately launched, has 5,000 pre-loaded tracks for offline listening
After music label Saregama’s transportable digital audio participant Carvaan made its mark in different languages corresponding to Hindi and Tamil, the corporate now gears as much as be on tune in Malayalam as nicely. With its trademark retro design, Carvaan Malayalam, which was launched just lately, comes with 5,000 pre-loaded tracks from yore for seamless offline listening. Saregama India Managing Director Vikram Mehra tells us why their new radio-cum-music participant guarantees a deal with for music lovers in Malayalam.
What prompted Saregama to enterprise into Malayalam with its Carvaan sequence?
We acquired an important response each in Hindi-speaking areas and in South India. In terms of the flicks and the standard of music, there’s a clear understanding that Malayalam has at all times achieved so nicely. The language is at present a spotlight space for us now. The best way Carvaan’s journey has been going, beginning off with Hindi after which making a presence in different languages, Malayalam was clearly the subsequent massive step.
How have been the tracks within the in-built playlist chosen? What have been the factors?
We’re invested within the massive knowledge, with innumerable knowledge factors unfold all over the world and throughout totally different media, corresponding to streaming companies, YouTube, radio stations and so forth. Thus we supply suggestions from Saregama’s content material utilization. This helps us observe by language, by artist, to establish the most well-liked ones. This facility was utilised to an important lengthen in drawing the Malayalam playlist as nicely.
Among the notable ones included…
For the reason that core thought of our system is tapping the nostalgia issue, the playlist ends roughly with the tip of the twentieth century. Carvaan Malayalam comes with 5,000 pre-loaded songs wherein we have now additionally included 1,000 choose Hindi songs that have been massive hits and a bunch of chosen Carnatic compositions as nicely. It is a sample we comply with with Carvaan’s regional variants. The oldest tune is probably Omanathingal Kidavo from the 1950 movie Sthree and the newest Changampuzha Kavithakal from the movie Meghasandesham (2001). Different common albums or movie embody Chemmeen, Pareeksha, Vishukkani, Madanolsavam, Avalude Ravukal.
So, on this digital age, how is Carvaan totally different from different music companies, like YouTube and Spotify?
Carvaan’s USP is comfort. I say it’s maybe much less about music and extra concerning the comfort of listening to music. There are some within the older age bracket who could also be a bit uncomfortable with new know-how. Typically it will possibly get a bit sophisticated. That is no frills. Simply press the button in your curated previous is gold (songs). No repetition, no advert breaks and there’s no want for an Web connection both. Additionally, it is a product mainly conceptualised on the nostalgia issue.
Any added options unique to Carvaan Malayalam?
Now we have not tinkered with our primary product. This model too has Bluetooth, Aux output and USB assist and can be utilized merely additionally as a pair of high-end audio system. Then as we have now achieved with our earlier merchandise, FM/AM are added. So it doubles up as your pocket-sized radio as nicely. In any other case, design-wise it’s untouched.
Carvaan Malayalam is priced at ₹6,190. The machine is out there on https://www.saregama.com/carvaan/malayalam
