● The sketch highlights how it’s troublesome for some folks to say ‘No’ and wish a reliable commute possibility to finish their work
● The corporate goals to spotlight the necessity for a better on-demand commute possibility within the nation
Rapido, has collaborated with The Viral Fever’s The Display Patti (TSP) to advertise TSP’s newly launched sketch ‘When You Can’t Say No’, that talks about individuals who can’t say ‘No’ even to essentially the most trivial of requests made to them. That is the primary model integration marketing campaign by Rapido and it goals to spotlight the necessity for a wise, inexpensive and accessible on-demand commute possibility within the nation.
The comedy sketch highlights the lifetime of the principle protagonist Prakhar who’s unable to say no to his colleagues, mates and even the narrator of this sketch. The principle character is performed by Shivankit well-known for his appearances in TVF’s Internet Sequence Like TVF Bachelors, Shuruaat Ka Interval, Raja Rabish Kumar and Cubicles.
On the collaboration, Amit Verma, Head of Advertising, Rapido, mentioned, “TVF is thought for its spoof net collection and comedy sketches and are very relatable in depicting actual life conditions that folks discover themselves in. Their target market overlap with ours, which makes it an ideal platform for us to be on. With this collaboration, we intention to extend the attention of the security of motorcycle taxis and the comfort at which you’ll be able to guide a journey throughout city, as per your wants.”
“TVF has been the pioneer of branded content material on-line, Brief kind content material or sketches as we prefer to name them. We now have at all times believed in mixing model messages with partaking tales and create content material which helps our manufacturers in sending their message to the related TG. Creating this video with Rapido has been one of the thrilling course of and as storytellers we completely determine with the issue that the model has been making an attempt to unravel” mentioned Anandeshwar Dwivedi who heads Branded Programming for TVF community.
The Display Patti, a.ok.a TSP is a sister concern of India’s most premium On-line content material firm TVF, which pioneered the period of on-line content material creation in India and created India’s 1st Internet-Sequence. TVF is famend amongst on-line customers for its brief kind content material like spoofs of widespread reveals resembling Kaun Banega Crorepati, Khatron Ke Khiladi, Bigg Boss, and others, together with having the best variety of reveals from India in World’s Prime 250 IMDB Exhibits like Pitchers, Panchayat & Kota Manufacturing unit, in premium long-form content material.
In the previous few months, Rapido introduced its first video marketing campaign #PromiseofProtection on Rakshabandhan and the IPL Marketing campaign #CaptainsofTomorrow to advertise the security of motorcycle taxi rides and the experience of its Captains (Driver Companions). It just lately introduced the launch of its new service Rapido Auto, that can assist commuters get entry to a different inexpensive and secure commute possibility, past their bike taxi service.