On Thursday, Eros Now streaming platform was on the receiving finish of social media hate when actress Kangana Ranaut referred to as out the corporate for sharing allusive Navratri posts.
The actor, took to her Twitter deal with to emphasize on the significance of manufacturing content material that enhances ‘community-viewing’, and shared the pictures posted by Eros Now, which carried slogans comparable to ‘let’s have some majama in my pyjama’. Quickly after Kangana’s put up went viral, social media customers trended #BoycottErosNow and demanded an apology from the OTT platform.
“My Humble request to all fellow Indians, by no means use something associated to Eros #BoycottErosNow,” wrote a Twitter consumer. “#BoycottErosNow low-cost folks low-cost mentality..boycott Bollywood,” wrote one other.
As quickly because the streaming platform realised that the matter had blown right into a full-fledged controversy, it deleted the photographs and issued an apology.
“We at Eros love and respect our cultures equally. It’s not, and it has by no means been our intention to harm anybody’s feelings. We now have deleted the involved posts and apologise for having offended anyone’s sentiments,” Eros Now issued an announcement following the outrage.
— Eros Now (@ErosNow) October 22, 2020
In the meantime, the unique posts that had been shared by Kangana, featured fashionable Bollywood celebrities like Salman Khan, Ranveer Singh and Katrina Kaif.
Captions of one of many now-deleted posts that featured actor Ranveer Singh’s character from the movie ‘Goliyon Ki Rasleela Ram-Leela’, learn, “Be naughty, candy toh mithai bhi hai”. It was adopted by “#Navratri, #dandiya”.
Citing this on Twitter, activist Ramesh Solanki stated he would take authorized motion in opposition to Eros Now for hurting the sentiment of Hindus whereas Kangana Ranaut wrote, “We should protect cinema as a neighborhood viewing theatre expertise, it is tougher to enthral massive part of the viewers than sexualise content material for private viewing, digitisation of artwork faces this main disaster, all streaming platforms are nothing however a porn hub.”
She continued, “Even on worldwide streaming platforms the character of the content material is sensational we have to manufacture overtly sexual, deeply ugly brutal, violent content material, primarily to arouse the viewer’s sexual urge for food, very troublesome to get every other content material cleared by their groups.”
We should protect cinema as a neighborhood viewing theatre expertise,its tougher to enthrall massive part of viewers than sexualise content material for private viewing, digitisation of artwork faces this main disaster, all streaming platforms are nothing however a porn hub. SHAME @ErosNow pic.twitter.com/qKHde2R4HI
— Kangana Ranaut (@KanganaTeam) October 22, 2020
“And it’s not streaming platforms fault if you put on headphones and watch content material in your private house all you want is immediate gratification, it’s vital to observe the films with total household, youngsters, neighbors principally it have to be a neighborhood expertise,” Kangana added.
Concluding her sequence of posts calling out Eros now, Kangana wrote, “Neighborhood viewing enhances our consciousness once we know somebody is watching what we watching we wish to be who we wish them to assume we’re, we make acutely aware decisions, censorship of what we feed our brains n feelings is essential and censor will be our personal conscience as nicely.”