Saturday, February 27, 2021
Fox Bollywood
  • Home
  • News
  • Entertainment
  • TV
  • Celebrities
  • Controversy
  • Box Office
  • Gossip
  • Music
  • Reality Shows
  • Star Kids
  • Web Series
No Result
View All Result
  • Home
  • News
  • Entertainment
  • TV
  • Celebrities
  • Controversy
  • Box Office
  • Gossip
  • Music
  • Reality Shows
  • Star Kids
  • Web Series
No Result
View All Result
Fox Bollywood
No Result
View All Result
Home Box Office

Box office flops find love on OTT

Oleisa French by Oleisa French
October 28, 2020
in Box Office
0
Box office flops find love on OTT
0
SHARES
6
VIEWS
Share on FacebookShare on Twitter


India’s quite a few video streaming platforms have given a brand new lease of life to movies that had been non-performers when launched in theatres however now discover acceptance from discerning audiences on-line. Whereas titles resembling Luck By Likelihood, Sahib Biwi Aur Gangster Returns, Gori Tere Pyar Mein and I Am Kalam typically discover themselves within the checklist of ‘trending’ or fashionable choices on Netflix, Eros Now stories viewers love for disasters like Mukkabaaz and Manmarziyaan. In the meantime, ShemarooMe, the video streaming app owned by media content material home Shemaroo Leisure Ltd that has partnered with telecom corporations resembling Vodafone Concept Ltd and streaming providers resembling Occasions Group’s MX Participant for distribution in India, mentioned critically acclaimed films resembling Gone Kesh, One Day: Justice Delivered, Albert Pinto Ko Gussa Kyun Aata Hai and Door Ke Darshan have outperformed their theatrical launch success on the platform.

“The entire premise of a theatrical launch is to have one thing that caters to the entire household which will need to exit on a weekend, presumably to observe a star on the display,” mentioned Ali Hussein, chief govt officer at Eros Now. For a similar motive, historically a number of genres resembling thrillers, as an example, have simply by no means caught on in India, Hussein mentioned, including that about 50-60% of individuals go to the theatre not as a result of the movie in query is nice however as a result of they need an outing. That restricts alternatives for area of interest genres and non-mainstream, experimental movies typically that includes comparatively unknown faces. With digital platforms which might be designed for particular person viewing, audiences are ready to determine what they actually need to watch.

“There are quite a few Bollywood movies which have outperformed and gained reputation put up the theatrical window and we now witness this accelerated development on new age OTT platforms that are in a position to cater to particular person preferences. Many movies are fitted to theatrical massive display viewing, whereas a number of others could also be fitted to small display or house viewing,” Hiren Gada, chief govt officer, Shemaroo Leisure mentioned. Whereas theatrical success is a superb measure to gauge the receptiveness to a movie, smaller titles are sometimes hit by many components—availability of reveals or competitors from bigger releases, Gada added. A movie might take time to develop, by when it might be out of the theatre. Additional, streaming providers construct algorithms based mostly on particular person tastes and throw up suggestions just like viewing historical past aiding the invention of smaller titles.

Sanjeev Lamba, govt producer, Hungama Originals at Hungama Digital Media identified that field workplace was all the time a restricted measure of the success of a movie, by no means contributing greater than 60% of total revenues for film-makers with satellite tv for pc tv, DVDs, music and different streams bringing in the remaining.

“Even earlier, a number of movies that failed on the field workplace, scraped by with tv. So field workplace was by no means the one a part of the calculation. The one distinction is now TV has been taken over by streaming,” Lamba added referring to movies resembling Andaz Apna Apna and The Shawshank Redemption that had been found manner after their theatrical launch.

“A movie that was critically acclaimed however couldn’t work in theatres all the time has an opportunity to be found later. The identical, nonetheless, doesn’t maintain true for movies that failed on the field workplace and in addition acquired unhealthy evaluations,” Lamba mentioned.

Subscribe to Mint Newsletters

* Enter a sound e mail

* Thanks for subscribing to our e-newsletter.



Source link

Oleisa French

Oleisa French

Related Posts

This Parineeti Chopra Led Thriller Shouldn’t Have Missed The ‘Theatrical Release’ Station
Box Office

This Parineeti Chopra Led Thriller Shouldn’t Have Missed The ‘Theatrical Release’ Station

February 26, 2021
Privé Collection’s biggest Box Office movie of the year ‘Stealth’ airs this Friday on &PrivéHD | Television News
Box Office

Privé Collection’s biggest Box Office movie of the year ‘Stealth’ airs this Friday on &PrivéHD | Television News

February 26, 2021
Friday Clashes: Bollywood biggies lock horns in overcrowded year | People News
Box Office

Friday Clashes: Bollywood biggies lock horns in overcrowded year | People News

February 26, 2021
Next Post
Real story, cast & everything about the new show

Real story, cast & everything about the new show

Kangana Ranaut pulls Karan Johar over littering Goan village during film shoot | People News

Kangana Ranaut pulls Karan Johar over littering Goan village during film shoot | People News

Learn how to respond to gossip

Learn how to respond to gossip

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recommended

‘Khaali Peeli’, other Bollywood movies that faced CBFC cuts and stirred up controversies

‘Khaali Peeli’, other Bollywood movies that faced CBFC cuts and stirred up controversies

4 months ago
Reuters Entertainment News Summary | Entertainment

Regional cinema has received exposure due to OTT platforms, says Samantha Akkineni

3 months ago
Bitcoin Latinum Launches To be World’s Largest Insured Cryptocurrency with Backing From Titans of Industry

Bitcoin Latinum Launches To be World’s Largest Insured Cryptocurrency with Backing From Titans of Industry

3 months ago
Cricket news 2021, Australia vs India third Test: Steve Smith century, 100, reaction, highlights, SCG

Cricket news 2021, Australia vs India third Test: Steve Smith century, 100, reaction, highlights, SCG

2 months ago

Categories

  • Box Office
  • Celebrities
  • Controversy
  • Entertainment
  • Gossip
  • News
  • Reality Shows
  • Star Kids
  • TV
  • Uncategorized
  • Web Series

Topics

Actor Amazon Art Arts cinema classical competition COVID19 Dance debut dies director Entertainment festival film Hindu India Indian Khan Live love Malayalam Margazhi Movie music Netflix News online People play Prize release review Season series show star theatre time Tribute video Vijay virtual week years
No Result
View All Result

Highlights

Friday Clashes: Bollywood biggies lock horns in overcrowded year | People News

World’s BIGGEST Music Reality Show! Zee brings Indian Pro Music League today with Salman Khan as brand ambassador

Amazon Prime exec gets no relief in Tandav case; HC contrasts Western & Hindi filmmakers

Dhruva Sarja’s Pogaru A Box Office Hit Despite Controversies

“I Laugh At Those Making A Desperate

All actors are not druggies. We are good people- Cinema express

Trending

This Parineeti Chopra Led Thriller Shouldn’t Have Missed The ‘Theatrical Release’ Station
Box Office

This Parineeti Chopra Led Thriller Shouldn’t Have Missed The ‘Theatrical Release’ Station

by Oleisa French
February 26, 2021
0

The Lady on the Prepare Field Workplace Assessment Is Out Now! (Pic Credit score: IMDb)The Lady...

Privé Collection’s biggest Box Office movie of the year ‘Stealth’ airs this Friday on &PrivéHD | Television News

Privé Collection’s biggest Box Office movie of the year ‘Stealth’ airs this Friday on &PrivéHD | Television News

February 26, 2021
Manipur’s Lin Laishram to tie the knot with actor Randeep Hooda

Manipur’s Lin Laishram to tie the knot with actor Randeep Hooda

February 26, 2021
Friday Clashes: Bollywood biggies lock horns in overcrowded year | People News

Friday Clashes: Bollywood biggies lock horns in overcrowded year | People News

February 26, 2021
World’s BIGGEST Music Reality Show! Zee brings Indian Pro Music League today with Salman Khan as brand ambassador

World’s BIGGEST Music Reality Show! Zee brings Indian Pro Music League today with Salman Khan as brand ambassador

February 26, 2021

Recent News

This Parineeti Chopra Led Thriller Shouldn’t Have Missed The ‘Theatrical Release’ Station

This Parineeti Chopra Led Thriller Shouldn’t Have Missed The ‘Theatrical Release’ Station

February 26, 2021
Privé Collection’s biggest Box Office movie of the year ‘Stealth’ airs this Friday on &PrivéHD | Television News

Privé Collection’s biggest Box Office movie of the year ‘Stealth’ airs this Friday on &PrivéHD | Television News

February 26, 2021
Manipur’s Lin Laishram to tie the knot with actor Randeep Hooda

Manipur’s Lin Laishram to tie the knot with actor Randeep Hooda

February 26, 2021

Category

  • Box Office
  • Celebrities
  • Controversy
  • Entertainment
  • Gossip
  • News
  • Reality Shows
  • Star Kids
  • TV
  • Uncategorized
  • Web Series

Follow us on social media:

Contact Us

  • About Us
  • Contact Us
  • Privacy & Policy

© 2020 Fox Bollywood

No Result
View All Result
  • Home
  • News
  • Entertainment
  • TV
  • Celebrities
  • Controversy
  • Box Office
  • Gossip
  • Music
  • Reality Shows
  • Star Kids
  • Web Series

© 2020 Fox Bollywood