NEW DELHI: The India Immediately Group has deliberate to launch an array of programming content material produced solely for the upcoming Bihar Meeting Elections.
On Aaj Tak, there are six devoted reveals being aired: Hey Kaun – an interactive present on points that affect Bihar, Election Categorical – an election travelogue, Swetpatra – detailed evaluation of Bihar elections, Patliputra – the political historical past of Bihar, Kiska Hoga Rajtilak – a news-based election bulletin, and Bullet Reporter – which encapsulates the electoral journey by way of 10 constituencies with deputy editor Chitra Tripathi.
The media group’s English information channel India Immediately TV can also be prepared with a sequence of particular programmes unique to the hotly-contested polls in Bihar. The road-up contains Bihar Categorical – a compilation of tales from the center of the motion; Floor Zero Bihar with anchor Rajdeep Sardesai – information tales from floor zero of the primary elections because the Coronavirus pandemic; and X Issue which is able to sort out the hot-button points in these elections.
Each Aaj Tak and India Immediately TV may have devoted stay bulletins within the morning on every polling day together with complete stories from an on-ground crew of reporters. The channels shall be stay from 5 to 10 pm on the final day of polling with their exit polls report. Counting day shall be lined extensively with particular programming from 6 am onwards.
On digital, an unique marketing campaign Garv se Bihari is underway with which the model is reaching out to the youth of Bihar by way of numerous celebrities and social media influencers. The marketing campaign goals to evoke a way of delight in not solely being a citizen of the state however a accountable citizen as nicely. The influencers will focus on the significance of exercising the suitable to vote whereas making certain everybody follows the pandemic protocols of masks, sanitization and distancing norms. The concept right here is to drive residence the purpose that being proud residents means accountability in direction of self, society and the state.
In print, India Immediately journal is specializing in particular evaluation and in-depth options on why the Battle for Bihar issues, together with profiles of key political personalities, SWOT evaluation of the contesting events, the color of the marketing campaign battle and what the result will imply for each the state and the nation.