Hollywood’s rising larger-than-life attraction is aware of no bounds. With its refined visible results, distinctive ideas and aspirational characters, immediately its fandom in India cuts throughout languages and cultures. Delving deep into the universe of those passionate followers, &flix, the vacation spot for the most recent Hollywood hits from the home of ZEE, has launched a complete report titled ‘Hollywood Is For Everybody’ that decodes the starvation for Hollywood amongst film lovers in India. Coupled with a slew of dubbed releases, Hollywood has now made inroads into untapped markets and resonated with newer audiences. The research throws gentle on this phenomenon and the way Hollywood types an intrinsic a part of our conversations and tradition immediately. With a hovering success at each Field Workplace India and tv, Hollywood has reached the properties of lovers from all corners of India and its solely on an upward swing from hereon.
&flix commissioned Nielsen to conduct a research and draw insights from 1500 + film lovers throughout metros and Non-Metro cities together with – Mumbai, Delhi, Chennai, Bangalore, Pune, Ahmedabad, Lucknow and Indore. The report delves into how Hollywood enjoys a common attraction in India and highlights the buyer preferences, attitudes and behaviours, actually giving an perception into the life and mindsets of the film buffs in India. The findings reveal how Hollywood blockbusters and heroes act as a gateway for viewers to unlock limitless prospects.
Drawing inspiration from the findings, ZEE has just lately introduced a pan-network property ‘Ticket To Hollywood’ that brings the most recent Hollywood motion pictures in dubbed languages throughout ZEE’s main film channels. Beginning with the premiere of 2020’s superhero film ‘Bloodshot’ accessible throughout 12 channels in 10 languages, the property additional unlocks Hollywood’s true potential in India, giving lovers entry to the larger-than-life, Hollywood-level expertise.
Sharing her views on the research, Prathyusha Agarwal, Chief Client Officer, ZEE mentioned, “At ZEE, we’ve at all times acknowledged the variety of the cultures and folks that exist inside India. The findings from the &flix shopper research are proof that Hollywood aficionados are unfold throughout the ‘many Bharats’ immediately. They search new experiences and have their finger on the heartbeat of the most recent tendencies. By providing a ‘Ticket to Hollywood’ to those passionate followers, we at &flix proceed to win within the many Bharats that coexist. Being the pioneers of among the most disruptive improvements within the class, we at &flix are actually proud to push the envelope but once more and current the insightful findings which have emerged by means of this complete research.”
Commenting on the identical, Kartik Mahadev, Enterprise Head, Premium Channels, ZEEL mentioned, “Within the hyper-connected world we dwell in, Hollywood is nearer to our properties and hearts now than ever earlier than. At present, Hollywood motion pictures aren’t only for the English-speaking audiences dwelling in metros as we see film lovers in Bharat and India with the identical stage of ardour and connectedness to the worldwide fan following. This &flix research delves deeper into the thoughts of the film fan and explores their tradition that’s totally immersed into the film universe. Since its launch, 2 years in the past, &flix has challenged the English film style codes in addressing the fan expertise on tv. ‘Ticket to Hollywood’ broadens entry to Hollywood premieres throughout the width and breadth of the nation, bringing motion pictures nearer to followers whereas creating worth for manufacturers who wish to have interaction with the passionate viewers throughout areas.”
Hollywood Is For Everybody
Hollywood is really akin to a suggestion that cinephiles can’t refuse. The research revealed that 9 in 10 Film Lovers, watch each English & Hindi / Regional motion pictures.
Hollywood’s Leisure Quotient Fares Higher Than Bollywood / Regional
The research additional reveals film lovers’ desire for Hollywood in terms of its leisure worth. In comparison with Bollywood / Regional motion pictures, 91% film lovers really feel Hollywood motion pictures have higher power-packed motion sequences and particular results.
For Film Lovers, TV is the popular medium for Hollywood
An extra deep dive into the consumption preferences of film lovers in India revealed that tv is their most well-liked option to expertise Hollywood. 88% respondents claimed Hollywood VFX and superhero stunts are higher loved on TV than smartphone. 82% acknowledged that TV viewing comes closest to the large display expertise amidst the lockdown. Furthermore, 81% of film lovers claimed Hollywood to be a good way for household bonding.
#LeapForth with an enhanced TV-viewing expertise
The research revealed that there’s far more that Hollywood lovers search from tv. 8 in 10 expressed displeasure in ready for months earlier than their favorite Hollywood motion pictures are screened on Indian TV channels. 7 in 10 Bollywood / Regional admirers get pleasure from dubbed variations of Hollywood movies however discover restricted choices of films of their most well-liked language. By means of &flix’s disruptive providing of bringing the quickest to tv premieres decreasing the theatre-to-TV wait time by half, together with the multi-language block ‘Flix For All’, the channel actually caters to viewers starvation for Hollywood. Furthermore, with ‘Ticket To Hollywood’ ZEE takes the expertise to the subsequent stage by partaking with a bigger group of lovers who now have an opportunity to witness their favorite heroes from Hollywood within the language of their selection.
Attending to know the Hollywood viewers in India
Giving us an perception into Hollywood Fans, the research reveals how they’re tech-savvy and brand-conscious people who search new experiences. They’re in-sync with the most recent tendencies and are avid travellers. In comparison with Bollywood / Regional admirers, Hollywood lovers:
- Earn 1.5 instances extra
- 2x extra possible to purchase higher-priced merchandise
- Over 2X extra prone to personal 4-wheelers
- Have a stronger presence on Social Media
Get entry to the total report: Click Here