NEW DELHI: Syska Group has roped in award-winning Bollywood actor Rajkumar Rao as the brand new face of the model. Rao will work intently with the corporate to advertise Syska merchandise throughout LED and fan segments.
After the premature and unlucky demise of Syska’s first-ever model ambassador Irrfan Khan, the corporate was on a lookout for a dynamic model ambassador. Rao enjoys mass attraction for his unconventional alternative of flicks and is among the most versatile actors of as we speak. He has a powerful join with city audiences, in addition to with these from Tier 2 and three markets, which make up the big phase of Syska’s goal teams, making the actor the right match to endorse the model.
Syska Group director Rajesh Uttamchandani stated, “We’re extraordinarily excited to have Rajkumar Rao as the brand new face of the Syska Group. Rajkumar is an apt alternative for the model due to his discerning alternative of labor and roles which displays a delicate, and mature actor. We consider that our journey at Syska is mirrored in his work.”
Rajkumar Rao stated, “For me, Syska is a top quality, 100 per cent homegrown model. It’s a pioneering firm whose story is actually inspiring and which I relate to simply. Syska has created a distinct segment class which is nice for the nation and has been making nice strides in efficiently convincing customers to modify from conventional CFL to LED lights.”
Below the partnership, Syska Group will launch a brand new advert marketing campaign with Rajkumar specializing in LED and followers, which will likely be executed strategically by way of main TV channels in GEC and information genres as a way to attain the lots throughout metro, tier-2 and tier-3 cities. Its aggressive digital presence with publishers having high-traffic will additional amplify the attain amongst the new-age prospects and can solely add to the momentum throughout the complete competition season proper as much as New 12 months.