“Thom’s hiring underscores Rizzle’s dedication to fostering a sturdy group of creators: he produced among the very first internet collection ever to be made (and to go viral), and he’s a veteran advertiser who wrote among the world’s most well-known campaigns,” mentioned Rizzle CEO Vidya Narayanan.
SAN FRANCISCO (PRWEB)
October 29, 2020
Brief video platform Rizzle, which empowers anyone to make their very own unique collection in minutes, has tapped webseries business vet and CollegeHumor alum Thom Woodley as its first-ever Head of Inventive and Content material Improvement. Woodley has served as artistic director for work spanning digital, conventional, social, branded, and experiential channels, and has created award-winning work by means of companies, digital publishing, and impartial tv.
At Rizzle, he’ll oversee Rizzle Studios, the place he goals to green-light each scripted and unscripted content material, and can develop the corporate’s mentorship program and academic sources for creators. Multiple million movies have been created on the Rizzle platform because it formally launched in October 2019. The app’s performance permits the Rizzle group, which is over 10 million sturdy throughout america and India, to supply episodic content material and create a microseries on a smartphone. Its options — from in-app design instruments to licensed background music and sound results and extra — elevate smartphone movies to completed merchandise that rival professionally-produced footage. Its customers vary from actors and producers to celebrities, bloggers, DJs, and on a regular basis folks — and the overwhelming majority of the app’s person base are natural, unpaid creators.
“A whole lot of corporations are attempting to inform extra attention-grabbing tales digitally, however Rizzle is absolutely opening up the funnel,” Woodley mentioned. “The economics of Hollywood are altering: there’s an rising recognition that everybody has the capability to inform a narrative, each emotionally and technically. Rizzle permits them to do this on one platform. That is an computerized clean slate — and I couldn’t be extra excited to widen the aperture of what folks view and do on the app.”
Previous to becoming a member of Rizzle, Woodley served as Government Inventive Director at CHMedia/Electus, a Los Angeles-based digital tv studio and writer and proprietor of digital channels CollegeHumor, Dorkly, and Drawfee. He led a workforce of 12 in producing unique branded IP for manufacturers and shopper companions together with Netflix, MillerCoors, Amazon, Coke, EA, and Sabra. Woodley’s CV additionally contains artistic director stints at Momentum Worldwide (the place he led experiential artistic on activations round main music and sporting occasions for American Specific), McCann (the place he conceived and produced work for shopper Microsoft on the biggest account in promoting historical past), and the Barbarian Group (the place he led digital and social artistic for Pepsi’s campaigns within the Tremendous Bowl Halftime Present). Woodley has additionally served as a copywriter for among the most well-known promoting campaigns, together with Dos Equis’ “Most Attention-grabbing Man In The World” marketing campaign.
“Thom’s hiring underscores Rizzle’s dedication to fostering a sturdy group of internet collection creators: he produced among the very first internet collection ever to be made (and to go viral), and he’s a veteran advertiser who wrote among the world’s most well-known campaigns,” mentioned Vidya Narayanan, Rizzle’s chief government officer and co-founder. “He has devoted his skilled profession to creating partaking episodic and quick collection content material, and we’re thrilled to welcome him to the Rizzle group.”
Woodley is a founding member of the Worldwide Academy of Net Tv and developed the New York Conservatory for the Dramatic Arts’s internet collection program, which teaches actors to shoot a collection and pitch their thought. He additionally sits on the board of Catalyst Storieroad and the Catalyst Content material Pageant, which helps impartial creators and starting filmmakers make narrative-driven, cinematic-quality work. Woodley holds a double Bachelor’s of Arts in Movie and Theatre Arts (Writing) from Pennsylvania State College.
Rizzle is the short-form vertical video platform that enables anyone to make their very own unique collection – in minutes.
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