Up to date: November 1, 2020 4:06:49 pm
By Saumyajit Roy
The previous decade has seen a quantum leap in shopper expertise and its presence in our lives. We get up to the alert of an incoming electronic mail; ask Alexa to learn aloud the newest information; instruct Google Maps to drive us to the workplace by means of the least quantity of site visitors; pay for dinner by means of a fee pockets and drift off to sleep whereas discovering our mates’ newest escapades on social media. From utilizing a smartphone to residing in a sensible residence, we’re fairly actually surrounded by expertise each minute of on daily basis. Whereas the millenials and GenZ are undoubtedly extra attuned and accustomed to phrases like ‘leading edge’ and ‘innovation’, they solely kind a phase of a a lot bigger shopper base that’s ready to be found and addressed.
There was quite a bit written about unlocking the potential of ‘Younger India’, however the different finish of the age spectrum that’s increasing equally quickly, is commonly forgotten. In keeping with HelpAge India’s annual report, by 2050, the variety of India’s senior residents will equal its under-18 inhabitants. With the development of medical science, life expectancy is anticipated to extend additional, from 67.5 in 2015 to 75.9 over the subsequent three a long time, thus indicating an pressing must create a digital infrastructure that helps and harnesses the ability of this huge but often-forgotten ‘silver’ phase.
They could not have been born unlocking smartphones or punching on keypads, however India’s aged have witnessed a number of the most tough challenges and overcome these with their sheer resilience and perseverance. This technology of senior residents just isn’t afraid of change and has tailored itself to new and rising views, societal adjustments, opinions and ideas which might be typically opposite to what they grew up with.
When South Mumbai’s 65 years previous, Neena Tayal, bid a teary farewell to her 25 12 months previous daughter Sneha, as she left to pursue a postgraduate diploma on the prestigious London College of Economics, Neena reached out to her younger neighbours to assist her obtain a video name service for worldwide calls. She appears ahead to her each day night walks whereas chatting together with her daughter.
Sixty-seven-year-old Sanjeev Mehta, a retired MD of an Worldwide logistics agency, enjoys occurring street journeys across the lesser-known hilly areas within the north, along with his 66-year-old spouse Neeti. They’re empty nesters and consider that life has solely simply begun as they now have the monetary independence and the luxurious of time to lastly discover the world! It took some studying however he cherishes the independence of with the ability to ebook his personal tickets by means of on-line journey apps and managing his street journeys with the help of navigation apps.
Whereas the stereotypical picture of an aged is often outlined by phrases resembling ‘dependent’ and ‘needy’, the one attribute that this technology of seniors cherish and need essentially the most is ‘independence’. They’ve labored onerous to create life for themselves and their kids and wish to proceed to really feel like suppliers and contributors and most significantly, in-charge of their very own lives. Expertise has created a big alternative for seniors to guide a really unbiased and but linked life.
The previous few months have been notably tough for the aged. Being essentially the most susceptible victims of the pandemic, they’ve been compelled to restrict their lives inside the partitions of their home. Quite a lot of them have kids both learning or working overseas and therefore are compelled to navigate their each day challenges and loneliness with out the luxurious of stepping out of their houses. Expertise has performed a giant position in permitting these senior residents to not merely fulfill their each day wants but additionally keep linked with their family members and neighborhood at giant. Video calling apps resembling Zoom and Google Meet have allowed grandparents to virtually-bless their grandchildren on particular events and allowed households to have a good time festivals collectively on the identical display. Loneliness stays a big problem, however video calling and social media apps enable the aged to proceed to play an lively position of their household and neighborhood. Throughout these attempting instances, many communities have created particular WhatsApp teams and host frequent on-line occasions that vary from religious conferences to easy cooking demos to maintain the seniors in the neighborhood engaged and entertained inside their houses itself.
Well being and security stay key issues for the seniors and their household, particularly when the youngsters are usually not residing in the identical metropolis or nation. Innovative well being apps now enable seniors and their kids to obtain real-time updates on their very important well being parameters, organize for emergency providers, guarantee routine check-ups and provoke common check-in calls to observe each day drugs and general wellness inside the consolation of their very own houses.
The pandemic has additionally witnessed seniors utilizing extra e-commerce web sites and apps as a safer choice to obtain their each day wants. The cash-on-delivery choice helped construct extra confidence and belief, even among the many extra cautious aged customers. Quite a lot of them are additionally utilizing numerous on-line fee choices and wallets to keep away from pointless publicity to money throughout these attempting instances.
Whereas the educational curve has been steep, over the previous few months, many elders have develop into extraordinarily tech savvy and are having fun with a renewed confidence as they take cost of their lives with out relying on others to meet their fundamental wants and needs. Ageing is inevitable however our outlook in the direction of ageing is a alternative we make for ourselves. It’s heartening to listen to the tales of elders who’ve harnessed the ability of expertise to create micro communities, launch their humble however inspirational ventures and enrich the lives of all these round them with their knowledge and keenness for all times. Expertise has the ability to create and join, and India’s aged have solely simply begun to harness it!
(The author is the co-founder and CEO of Emoha Elder Care)
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