MUMBAI: Within the run-up to Diwali, Ferrero Rocher Moments is all set to make each second good with its #MakeTheMomentPerfect marketing campaign.
With an built-in advertising and marketing marketing campaign led by tv, the TVC goals to deliver alive the right moments that we cherish with our household and pals throughout Diwali. The marketing campaign builds on the significance of selecting that good present for the particular folks in your life and making it a memorable competition of lights for them. The movie ends by positioning Ferrero Rocher Moments as a present that not solely brings further sparkle to the festivities but in addition makes the moments good.
#MakeTheMomentPerfect is a 360-degree marketing campaign that might be leveraged throughout platforms, together with TV, digital and on-ground activations. The marketing campaign may also be built-in with digital and social media channels.
Moreover, Ferrero Rocher Moments might be creating distinctive expertise for its shoppers via festive in-store visibility, shopper activations, digital and social media engagement. For in-store shopper engagement, the corporate has put in elegant show models in trendy commerce and conventional commerce shops throughout the nation.
Ferrero Rocher Moments is available in an easy-to-share premium gifting pack and is crafted to make the model related not solely throughout key festivals but in addition to have fun on a regular basis moments. Additional, by offering inexpensive premium gifting choices, the model goals to supply a reasonable, but luxurious providing to shoppers.
A Ferrero Rocher spokesperson mentioned, “Ferrero Rocher is among the most gifted manufacturers throughout key festivals, like Diwali, and our effort this 12 months has been to broaden our gifting portfolio to supply a high quality providing, that’s impressed by the style of Ferrero Rocher. Ferrero Rocher Moments comes at an inexpensive value and presents nice style and pleasure. Our built-in advertising and marketing launch marketing campaign is innovatively designed to create treasured and unforgettable moments for shoppers by making their each second good, this festive season.”
Priced at Rs 175 for an all-year-round pack of 12 and Rs 349 for a festive pack of 24, Ferrero Rocher Moments is obtainable throughout India in multiple lakh shops. Moreover, shoppers will be capable to purchase Ferrero Rocher Moments on varied e-commerce platforms as nicely.