FLYX, a social community platform for OTT content material, has introduced the appointment of Rushabh Mehta to go its India operations.
Mehta will play an important function in creating enterprise and increasing operations in India. He can be instrumental in constructing the model, creating a stronger recall worth and making certain person engagement with the appliance in India. He’ll play a key function in creating sturdy relationships and partnerships with the media and leisure business and assist make FLYX a family identify in India.
Sharing the corporate’s ambition for personalising OTT content material decisions by way of their distinctive algorithm, he brings with him greater than 13 years of expertise unfold throughout the spectrum of Indian media business.
Mehta joins from BARC India, the place he served as Vice-President and Head of West, Partnerships and Enterprise Growth. In his earlier roles at BARC, he led giant groups of the organisation’s core functionalities, together with Analysis Intelligence Operations and Market Analytics. Mehta has labored throughout various fields like TV distribution, content material acquisition and monetisation, shopper partnerships, product gross sales, media analytics and viewers measurement, thereby garnering 360-degree expertise within the media business. Previous to his stint at BARC, he labored with Taj Tv (a part of Zee group), Occasions Tv Community, Digicable and Infosys throughout different roles and capabilities.
“We’re excited to welcome a extremely skilled particular person like Rushabh. He has a wide selection of expertise and information in enterprise improvement and analytics making him a invaluable asset to our rising workforce,” stated Shashank Singh Co-founder and CEO, FLYX.
“Rushabh’s appointment will certainly assist FLYX in reaching their aim of constructing a model that gives a singular and complete expertise to its customers,” he added.
Mehta, Head of India Operations, stated, “I’m delighted to return on-board at FLYX, which has been disrupting the area of content material discovery throughout OTT platforms. I’m very excited to be a part of this journey in elevating the expertise for customers in days to return, particularly in these instances the place OTT has turn out to be a vital piece within the media and leisure area.”