MUMBAI: The media and leisure analysis and consulting agency Ormax Media has unveiled a particular examine on the effectiveness of selling for the fact exhibits.
The nation-wide examine is aimed toward understanding ‘Actuality Reveals Advertising and marketing – Media Effectiveness’ for Hindi normal leisure channels (GECs).
The corporate used three large actuality present launches of 2011 – Simply Dance (Star Plus), Kaun Banega Crorepati (Sony Leisure TV) and Bigg Boss 5 (Colours). The examine analyses the impression of 13 totally different promoting and promotions media, when it comes to their capability to create attain, buzz and attraction for actuality exhibits.
Ormax Media CEO Shailesh Kapoor mentioned: “In additional than 20 years of satellite tv for pc tv in India, there was no large-scale documented understanding of how every media ought to be used for program launches. This analysis will present useful data to the advertising departments at GECs, which can assist them optimise their advertising spends, in addition to perceive the particular position of every medium within the general media combine.”
The 13 media lined within the examine have been: self channel promos, cross channel promos, astons & bugs, information channel protection, print adverts, print articles, magazines, FM radio, out-of-home, theatre promotions, mall promotions, Web promotions and word-of-mouth.
The examine was performed amongst greater than 2400 Hindi GEC viewers within the 15-34 years age section, throughout six cities.