MUMBAI: The media and leisure analysis and consulting agency Ormax Media has unveiled a particular examine on the effectiveness of selling for the fact exhibits.
The nation-wide examine is geared toward understanding ‘Actuality Reveals Advertising – Media Effectiveness’ for Hindi common leisure channels (GECs).
The corporate used three massive actuality present launches of 2011 – Simply Dance (Star Plus), Kaun Banega Crorepati (Sony Leisure TV) and Bigg Boss 5 (Colours). The examine analyses the influence of 13 completely different promoting and promotions media, when it comes to their potential to create attain, buzz and attraction for actuality exhibits.
Ormax Media CEO Shailesh Kapoor stated: “In additional than 20 years of satellite tv for pc tv in India, there was no large-scale documented understanding of how every media must be used for program launches. This analysis will present precious info to the advertising and marketing departments at GECs, which is able to assist them optimise their advertising and marketing spends, in addition to perceive the precise function of every medium within the general media combine.”
The 13 media coated within the examine have been: self channel promos, cross channel promos, astons & bugs, information channel protection, print adverts, print articles, magazines, FM radio, out-of-home, theatre promotions, mall promotions, Web promotions and word-of-mouth.
The examine was performed amongst greater than 2400 Hindi GEC viewers within the 15-34 years age section, throughout six cities.