MUMBAI: The media and leisure analysis and consulting agency Ormax Media has unveiled a particular examine on the effectiveness of promoting for the fact reveals.
The nation-wide examine is geared toward understanding ‘Actuality Exhibits Advertising and marketing – Media Effectiveness’ for Hindi basic leisure channels (GECs).
The corporate used three massive actuality present launches of 2011 – Simply Dance (Star Plus), Kaun Banega Crorepati (Sony Leisure TV) and Bigg Boss 5 (Colours). The examine analyses the affect of 13 totally different promoting and promotions media, by way of their means to create attain, buzz and attraction for actuality reveals.
Ormax Media CEO Shailesh Kapoor mentioned: “In additional than 20 years of satellite tv for pc tv in India, there was no large-scale documented understanding of how every media needs to be used for program launches. This analysis will present priceless data to the advertising and marketing departments at GECs, which is able to assist them optimise their advertising and marketing spends, in addition to perceive the particular function of every medium within the total media combine.”
The 13 media lined within the examine have been: self channel promos, cross channel promos, astons & bugs, information channel protection, print advertisements, print articles, magazines, FM radio, out-of-home, theatre promotions, mall promotions, Web promotions and word-of-mouth.
The examine was performed amongst greater than 2400 Hindi GEC viewers within the 15-34 years age section, throughout six cities.