KOLKATA: In one more bullish transfer, Indian short-format video app Mitron TV has introduced the growth of its management workforce with two senior hires. Former Bytedance govt Shyamanga Barooah has on board as head of content material technique and senior journalist Biswarup Gooptu, who spent 10 years on the Financial Occasions, has joined as head of partnerships & coverage.
In his new position, Barooah shall be liable for creating and optimizing a tailor-made content material technique, while driving the perfect content material practices for inner and exterior stakeholders. Gooptu will deal with driving public coverage for the corporate and constructing authorities alliances.
Barooah is a seasoned media skilled with over 20 years of expertise in journalism, content material creation and administration. Previous to his present position, he was the content material operation head of Helo and chief editor of Information Republic, which is a part of ByteDance Inc, the dad or mum firm of TikTok. He has additionally labored for world companies like Cheetah Cell and main media homes like India As we speak, Occasions Web and Hindustan Occasions. A former member of a blues band, he continues to comply with his ardour for music.
An alumnus of Cardiff College UK, Gooptu is a media veteran with over 15 years of expertise in journalism. Throughout his stint on the Financial Occasions, Gooptu coated the Indian start-up ecosystem, personal fairness and enterprise capital funding amongst different beats. He has additionally labored with Reuters and Telegraph.
Mitron co-founder and CEO Shivank Agarwal stated: “The affect of short-video consumption and digital leisure is rising at a speedy tempo, making this sector one of the thrilling in current occasions. At Mitron, we’re in a strong progress section and persevering with to reinvent ourselves. With Shyamanga and Biswarup’s experience, we sit up for additional strengthening our proposition and scale the enterprise to the subsequent degree.”
Mitron content material technique head Shyamanga Barooah stated: “It is nice to be a part of Mitron’s superb journey within the short-format video area in India. I really feel there’s numerous alternative inside this dynamic area, particularly in a storytelling and vibrant nation like India.”
“I’m delighted to be becoming a member of the corporate’s management workforce at such a pivotal time in its progress. That is an thrilling time for Indian know-how panorama and we’re poised to develop into one of many main short-video social media software,” Mitron partnerships and coverage head Biswarup Gooptu stated.
In simply seven months, Mitron app has crossed 39 million-plus downloads on Android Play Retailer. As a part of its efforts to help the federal government’s initiative of ‘Vocal for Native’, Mitron not too long ago launched Atmanirbhar Apps, a considered one of its variety discovery platform for Indian purposes. At the moment, the platform hosts greater than 100 apps and plans to carry 500 apps by the tip of this 12 months. Mitron was additionally the primary within the area to launch classes to construct vibrant communities of like-minded audiences. This explicit initiative enabled customers to find the content material of their curiosity and creators to interact with like-minded followers.