Posted:Up to date:
OMAHA, Neb. (AP) — Mutual of Omaha on Thursday unveiled a brand new company brand depicting an African lion, changing the Indian chief head that had been the image of the insurance coverage and monetary companies firm for 70 years.
The Omaha, Nebraska-based firm introduced in July its plans for a change as firms and sports activities groups across the nation face growing strain to dump nicknames and depictions that reference American Indians amid a nationwide motion calling for racial justice.
The corporate stated in a information launch Thursday that its new brand not solely initiatives safety and power but additionally delivers a powerful model connection to the corporate that may be as well-known by for its longtime sponsorship of the wildlife tv program “Mutual of Omaha’s Wild Kingdom.”
“We selected the image of a lion not solely as a nod to our Wild Kingdom heritage, however to symbolize the robust firm we’ve at all times been,” stated Keith Clark, the corporate’s senior vice chairman of selling.
The brand new brand now seems on the corporate’s web site. Officers stated that over the following 12 months, it’s going to substitute the outdated brand on the corporate’s printed supplies, indicators and on the face of its headquarters constructing in Omaha.