KOLKATA: Within the final eight months, on account of the Covid2019 pandemic, youngsters have been dwelling sure. Summertime enjoyable, then again to highschool, spending time with associates, indulging in outside play, coming again dwelling filled with tales – every little thing has come to an abrupt halt. Voot Children acknowledges that whereas staying indoors and finding out on-line is important, the enjoyment of childhood has gone amiss due to it. So, this Kids’s Day, Voot Children, with its new marketing campaign #UnmutetheKids is letting youngsters say their piece.
Ab bachhe batayenge, bacchon ka new regular (Now youngsters will converse up about their new regular) is a motion that calls for teenagers throughout the nation to overtly specific themselves and share their views on what’s taking place round all of them these months. #UnmutetheKids is about to carry these large, small voices center-stage.
Kickstarting the marketing campaign, Voot Children has launched a sequence of light-hearted and endearing model movies that talk via the lens of a kid. Embracing innocence and honesty amidst the brand new regular, every movie is thoughtfully created to seize moments in a toddler’s life reflecting at instances their actuality and at instances, their dad and mom’. The philosophy of unmuting youngsters, empowering them, bringing their tales ahead and infusing enjoyable and goodness of their lives, will likely be continued via the 12 months with numerous initiatives that mirror the thought. This Kids’s Day goes to be the beginning of a 12 months that’s all about youngsters.
The primary lovable model movie observes a child standing with a placard that claims, Aryan’s Bhook Hartal (Aryan’s starvation strike) as he revolts towards the paani wali daal (watery daal) cooked by his father, sharing the message of Ab Hum Bolenge (It’s our flip to talk). Persevering with with the message, the second movie, once more via the eyes of a bit of woman who has been confined in her dwelling, rebels towards the locked parks and playgrounds. Adjusting to the brand new regular of work at home, the third model movie showcases a bit of boy who’s stopped from making noise in the home whereas his mom is on an essential work video name. With a objective in his eyes, the little boy is set to now expose his mom’s secrets and techniques, highlighting the message of Ab Hum Bolenge. Additional within the fourth movie, making an disagreeable face after being informed to drink a kaadha (medicinal brew), the child amplifies the message of Ab Hum Bolenge.
Viacom18 Digital Ventures advertising and marketing head Vigyeta Agrawal stated, “This 12 months has been filled with disruption for the children and we wished to provide them an outlet to voice their facet of the story. #UnmutetheKids is our endeavour to carry this dialog mainstream and we are going to preserve constructing momentum on this, all year long by way of a number of initiatives.”
With the #UnmutetheKids marketing campaign, Voot Children goals to provide voice to youngsters by encouraging dad and mom to tweet or ship movies or photos of the issues their youngsters say, whereas residing via this new regular. The marketing campaign will likely be amplified via a 360-degree marketing campaign together with TV, YouTube, FB, IG and TW, together with excessive impression influencers-led communication that makes a clarion name to #UnmutetheKids.