Meet the digital organisers who’re serving to musicians get tech-savvy for his or her new on-line avatars
“My guru Sudha Ragunathan and her guru M.L. Vasanthakumari have set to tune a number of Purandaradasa kritis,” says Carnatic vocalist and playback singer (of Bahubali fame) V. Deepika earlier than rendering one for the Mani Krishnaswamy Academy Fb reside present. Amidst the floating thumbs up and coronary heart emojis, one of many feedback says, “Such an attractive voice, who’s she?” Although artistes are lacking the vitality and applause of audiences in an auditorium, they’re discovering a brand new and thrilling approach of staying related with listeners.
Classical performances went on-line some six months in the past when the lockdown started. Now, there are performances virtually day-after-day, with artistes charging a lot lower than they do for reside reveals and a few performing totally free.
They’re additionally changing into tech-savvy so as to have the ability to current an ideal on-line live performance. For this, after all, they’ve taken the assistance of the consultants who supply streaming providers.
“Expertise from all around the world is being streamed on the Live4You platform that got here into being inside minutes of the lockdown in March,” says Prakash RSV, the person behind the web platform that’s among the many most wanted by Carnatic musicians and followers.
Seeing the response, Live4You has now prolonged its providers to Bharatanatyam and standard music. The platform apparently will get views starting from just a few thousand to even two lakh views for Carnatic music reveals. “After the lockdown, this was my approach of spreading positivity among the many artiste fraternity,” says Prakash, a Chennai-based finance skilled, who has just lately opened a live-streaming platform for marriages, industrial occasions, and different celebrations.
Although an artiste’s value can’t be judged by the variety of views, feedback or shares, Prakash strongly believes there may be particular worth not less than for the variety of views. “Provided that somebody stays on the web page for not less than two minutes does Fb depend it as a view. If the efficiency isn’t riveting, a viewer will depart the web page in seconds, the eye span on the Web being so brief.” Live4You has hosted over 250 concert events, together with that of prime musicians. “We’ve got additionally carried out competitions,” he says. Prakash’s new enterprise Easwara will present skilled high quality concert events from studios on Fb reside. “To unravel technical glitches, we started the ‘Live4You Discussions’ to information artistes concerning lighting, audio and digital camera placement forward of the live performance,” explains Prakash.
If the Mangaluru-based Mani Krishnaswamy Academy (MKA) has grow to be a family title, it’s due to the efforts of Nityananda Rao and his son Vibhu Rao. The standard of programming comes from Rao’s deep respect for the late vocalist Mani Krishnaswamy’s music.
All of it started when he took his daughter Prarthana Sai Narasimhan to her as a pupil. “Her instructing was so inspiring that my whole household turned her admirer,” says the businessman-cum-music connoisseur. After her demise in 2002, Rao began the Mani Krishnaswamy Academy.
Rao has been organising concert events, workshops, lec-dems and early morning performances underneath a flyover in Surathkal. “One such recital was scheduled for April 5 however needed to be cancelled. It was then that I instructed to my son to carry it on-line as a substitute of cancelling. Since then the music hasn’t stopped.”
MKA has held 300 concert events on FB reside. “Funds for our programmes from central and State governments, corporates and people stopped due to the lockdown,” says Vibhu. They now settle for voluntary contributions, which has helped them pay artistes, a lot of whom in flip donate the quantity to needy musicians. Programmes appeal to 50,000 to 2 lakh views.
In keeping with Nityananda Rao, “The digital platform has widened the performer and viewer base. Apart from listeners from throughout the nation, we’ve got many individuals watching from Dubai, Singapore, the U.Ok., and the U.S.
Going by the response, it appears like artistes and viewers have tailored properly to the brand new regular. Chennai-based Chitravina Ganesh’s Gayatri High-quality Arts (GFA) has been live-streaming concert events over the previous couple of months. Administered by Michigan-based Vidya Venkatesh, its Fb deal with hosts artistes not solely from the U.S. and different elements of the world, but in addition from Chennai and different elements of India. On Krishna Jayanti, GFA held eight hours of a thematic efficiency by 16 artistes on FB reside. “The primary live performance was in New Zealand, then in India, Singapore, the U.Ok. and the U.S.,” says Vidya, an IT skilled and head of occasion administration at GFA.
For Navaratri, 9 senior artistes are to carry out, and on Saraswati Puja and Vijayadashami, a Guru Samarpanam is deliberate with 21 artistes.
“Singers have realised the importance of this medium and are attempting to know its working. That is heart-warming and reveals how artwork helps them rework with altering instances. I bear in mind how throughout one reside streaming we have been desperately sending messages to the artiste about an issue together with his audio. We normally advise performers to put money into a high quality mike and to have somebody round with a telephone in hand when they’re performing,” says Vidya.
Of a excessive commonplace
Flautist Shantala Subramanyam has been curating Kalakriya, the reside live performance arm of Indian Classical Gems (ICG) FB, yet one more standard web page for Carnatic music.
With 1.5 lakh followers, ICG has been taking part in music movies for 3 to 4 years. “The nice factor is Lakshminarayanan Chudamany, the web page administrator, is the one one who can put up music movies on this group. This has stored the usual excessive,” says Shantala, emphasising on the necessity to keep high quality whereas going surfing.
“We’ve got an excellent steadiness of vocalists and instrumentalists ,” she says, including that each reside live performance will get greater than 5,000 views.
Shantala’s thematic shows embrace Vaishnava composers and Lalgudi’s standard compositions. Upcoming programmes embrace Chitravina Ravikiran’s compositions, Navavaranam, Swati Thirunal’s Navaratri kritis, and U.S.-based children, underneath the age of 15, singing Devi kritis.
What’s particular about Kalakriya’s reside streams is that Shantala anchors every present, selecting the artiste’s repertoire, explaining the raga, tala, composers, and the historical past behind the tune. “I additionally communicate of prosody or narrate anecdotes; and if it’s an instrumental live performance, I speak concerning the instrument and its approach.” These elements are pre-recorded and merged with the reside presentation by a tech particular person in Florida. “As a way to assist pakkavadhyam artistes, particularly these primarily based in small cities with no entry to know-how and no earnings, we typically combine their pre-recorded efficiency with the reside present,” she explains.
The author is a skilled