New Delhi: The Board of Management for Cricket in India (BCCI) on Tuesday introduced MPL Sports activities, the athleisure put on and sports activities merchandise model from esports platform Cellular Premier League, as the brand new equipment sponsor and official merchandise companion for the Indian cricket group.
MPL Sports activities has entered right into a three-year settlement with BCCI from November 2020 to December 2023. The affiliation begins with the upcoming India tour of Australia which is able to see Virat Kohli’s males sporting the brand new jerseys.
“We’re delighted to announce the daybreak of a brand new period for Indian cricket with the appointment of MPL Sports activities because the equipment sponsor for the Indian males’s and girls’s nationwide cricket group till 2023. We stay up for MPL Sports activities including a brand new chapter to the group’s equipment, and convey Official BCCI licensed merchandise inside straightforward and handy attain for the billion-plus followers who cheer for Crew India,” a BCCI launch quoted BCCI President Sourav Ganguly as saying.
The senior women and men and the U-19 groups are additionally part of the deal for the brand new kits.
BCCI Secretary Jay Shah mentioned: “The partnership leads us to a brand new frontier for Crew India and for sports activities merchandising within the nation. We stay up for working with a younger Indian model like MPL Sports activities to faucet the potential that this sphere holds. This partnership goals at facilitating entry to high-quality Indian cricket fan merchandise, together with the coveted Indian cricket group jersey for cricket followers not simply within the nation however globally.”
Other than Crew India jerseys, MPL Sports activities will even promote licensed Crew India merchandise. MPL Sports activities will provide the jerseys and its wide selection of Crew India merchandise to followers.
Abhishek Madhavan, SVP, Progress and Advertising, MPL and MPL Sports activities, mentioned: “We hope to companion intently with the BCCI and take all types of group India merchandise to the lots – with offline in addition to on-line distribution at reasonably priced costs.”
“Associating with the Indian nationwide cricket group is a matter of giant delight for us and we wish each fan within the nation to really feel the identical means and have entry to the merchandise they will proudly flaunt,” he added.
Crew India are scheduled to play three ODIs, three T20Is and 4 Take a look at matches towards Australia starting November 27.