Nike had a five-year deal throughout which they paid INR 370 Cr from 2016 to 2020
Apart from being a sponsor for 2 IPL groups this yr, MPL can also be the presenting sponsor of the fact present Bigg Boss 2020
Based by serial entrepreneurs Sai Srinivas Kiran G and Shubham Malhotra, MPL claims to have grown 4x over the previous six months
MPL Sports activities, the sports activities merchandise model from Cell Premier League has been named the official package sponsor and merchandise companion of the nationwide males’s and girls’s sides in addition to the U-19 workforce, changing Nike.
The deal was cleared by the Board Of Cricket Control In India (BCCI) on November 2. Nike had a five-year deal throughout which they paid INR 370 Cr from 2016 to 2020. MPL Sports activities deal three-year settlement shall be from November 2020 to December 2023. BCCI’s launch was, nevertheless, silent in regards to the monetary a part of the settlement.
Solely based in September 2018, only a few months earlier than final yr’s IPL, the Cell Premier League has been within the limelight this yr with its huge associations with groups and different huge exhibits. Apart from being a sponsor for 2 IPL groups (Kolkata and Bengaluru) this yr, MPL can also be the presenting sponsor of the fact present Bigg Boss 2020.
Commenting on the deal, Sourav Ganguly, President, BCCI mentioned, “We’re delighted to announce the daybreak of a brand new period for Indian cricket with the appointment of MPL Sports activities because the package sponsor for the Indian males’s and girls’s nationwide cricket workforce till 2023. We sit up for MPL Sports activities including a brand new chapter to the workforce’s package, and produce Official BCCI licensed merchandise inside simple and handy attain for the billion-plus followers who cheer for Staff India.”
MPL Sports activities’ affiliation with the BCCI begins with India’s tour of Australia (November 27), which is able to see Staff India sporting the brand new jerseys.
Based by serial entrepreneurs Sai Srinivas Kiran G and Shubham Malhotra, MPL claims to have grown 4x over the previous six months. The startup mentioned its gross merchandise worth (GMV) has reached $1Bn from the $350 Mn in March 2020. However MPL didn’t have any particular income particulars to share.
In the meantime, digital funds big Paytm holds title sponsorship rights for all cricket matches, home and worldwide, performed in India for 5 years.
Commenting on the partnership, MPL Sports activities’ senior vice chairman Abhishek Madhavan mentioned, “India is a market with a billion cricket followers and we see a number of potential within the under-penetrated merchandise market in India. We hope to companion carefully with the BCCI and take all types of Staff India merchandise to the plenty — with offline in addition to on-line distribution at reasonably priced costs.”
At present, MPL has over 60 Mn customers in India, coming from over 5200 Indian cities and cities throughout the nation. Tier 2 and Tier 3 cities are mentioned to make a big portion of MPL’s current consumer base.
Earlier this month, Cell Premier League (MPL) raised its $90 Mn Series C round led by SIG Ventures, RTP international and MDI Ventures. Different current traders within the firm embody Sequoia India, BeeNext and Instances Web amongst others.
Whereas the corporate is concentrated on deepening its attain within the Indian market, it has additionally entered worldwide markets that emulate India’s development story when it comes to web adoption and smartphone utilization.