The lockdown has introduced newer methods and genres wherein the leisure sector can maximize its audiences pan India with web taking part in a key function.
VISTAS MEDIA CAPITAL (VMC), a Singapore based mostly media targeted funding entity, companions with PLANET MARATHI SELLER SERVICES PVT LTD (PLANET MARATHI) to introduce an OTT platform specializing in Marathi content material. The quickly to be launched OTT platform goals to cater to a TG of 100 million globally with numerous genres.
Whereas the world overcomes a pandemic, the lockdown has led to newer methods and genres wherein the leisure sector can maximize its audiences pan India with web taking part in a key function. As per KPMG’s India Media and Leisure Report 2020, “sturdy progress in digital infrastructure and content material provide allowed the digital phase to publish a 26% progress in FY20 regardless of a slowing financial system, with digital and OTT promoting rising by 24%.” PLANET MARATHI plans to ship wealthy, modern and diversified content material by way of superior expertise for constant streaming throughout units. VMC will likely be investing upto USD 5 million into PLANET MARATHI for a strategic fairness within the enterprise.
Asserting the partnership, Mr. Abhayanand Singh, Group CEO, Vistas Media Capital PTE Restricted stated, “The Indian OTT house has grown considerably over the previous few years however there may be nonetheless a chance to capitalise on within the regional phase. The Marathi viewers throughout the globe is a big one which for a few years has patronised good content material necessary for the digital house. We’re thrilled to associate with Planet Marathi to launch this platform and fill a need-gap.”
VMC is a Singapore based mostly Media Funding Holding entity that owns and invests in a number of media associated companies, corporations and belongings in Capital Markets and Personal Fairness. Golden Ratio Movies, a subsidiary of VMC has had a powerful concentrate on content material creation, advertising and marketing and distribution throughout function movies, net sequence and brief movies throughout budgets in Hindi, Marathi, Tamil and English in India & Hollywood. Vistas Media Capital has additionally sponsored and listed a $100 million Particular Function Acquisition Firm (SPAC) IPO on Nasdaq in August 2020 to strengthen their maintain on the worldwide media and leisure sector.
Akshay Bardapurkar, Head & Founder, Planet Marathi stated, “Marathi viewers at this time are devoid of digital leisure of their native language barring a couple of exhibits or films on tv or different platforms. With this perception, introducing an unique Marathi OTT shall fill a void that the Marathi leisure trade has been dealing with. We additionally plan to increase our attain globally and VMC is the proper associate to take step one with us on this journey. We sit up for this long run affiliation with VMC”.
PLANET MARATHI, the sport changer of Marathi digital world, as termed by Forbes India in 2017, is a longtime model in Marathi Media & Leisure. The model has performed pivotal function in initiating and setting traits within the Marathi movie trade, be it a tie up with multi social media giants , branding and promotions of Marathi cinemas and even picture constructing for celebrities by way of Planet Expertise.
Golden Ratio Movies (GRF) has beforehand partnered with Planet Marathi for Amitabh Bachchan and Vikram Gokhale starrer AB Aani CD in 2019 adopted by Goshta Eka Paithanichi and now the a lot awaited Chandramukhi. GRF’s latest releases embody the net sequence JL50 and Bhonsle with Abhay Deol and Manoj Bajpayee respectively.