GrapeStars Leisure will create content material for progressive DTC platform
LOS ANGELES, Nov. 18, 2020 /PRNewswire/ — Movie star-created alcohol manufacturers have rocketed in reputation during the last 5 years, pushed by a millennial viewers with a style for the VIP standing these manufacturers afford. GrapeStars Leisure, a brand new joint content material enterprise from superstar alcohol market GrapeStars International Inc., and Los Angeles artistic company Observatory, goals to deepen shopper affinities to the progressive retail platform.
GrapeStars is a direct-to-consumer e-commerce platform for superstar wine and spirit manufacturers that connects clients throughout 45 states with 200-plus celebrity-owned and endorsed alcohol manufacturers akin to Ryan Reynolds’ Aviation Gin, Metallica’s Blackened American Whiskey, David Beckham’s HAIG Membership Whiskey, Mila Kunis’ Jim Beam Bourbon, and lots of extra. These superstar creators are already lending their character to market these manufacturers, however GrapeStars Leisure will speed up content material creation as a life-style brand-focused leisure studio.
GrapeStars Leisure is a movie, tv and leisure studio devoted to creating content material highlighting the GrapeStars model, superstar companions and their merchandise. By way of this collaboration, Observatory will work with the GrapeStars workforce to create leisure programming centered on superstar alcohol manufacturers.
“In a content-driven shopper panorama, it is not sufficient to simply create an incredible product,” mentioned Marco Fantinel, CEO of Fantinel Vineyard, who not too long ago introduced the launch of Solar Goddess Wines, an unique assortment of limited-edition wines created in collaboration with Grammy award-winning, Oscar nominated singer, songwriter, actress, producer, and philanthropist, Mary J. Blige, and the internationally prestigious vineyard. “GrapeStars acknowledges this and, by means of the launch of GrapeStars Leisure, is elevating the enterprise to fulfill shopper demand for participating, celebrity-centered content material and is in the end offering better worth to followers, celebrities and their alcohol manufacturers.”
The alcohol market sought out Observatory, the full-service company associate, due to the content material experience it honed as a part of Inventive Artists Company (CAA) Advertising. “We’re thrilled to take GrapeStars Worldwide to the subsequent degree and leverage distinctive superstar life-style content material that buyers crave to strengthen model affinities and additional bridge the hole between celebrities and followers,” says Jean-Jean Pelletier, Founder, President & CEO of GrapeStars Worldwide. “With robust Hollywood connections and an understanding of what makes for participating, results-driven content material, Observatory is the right associate to assist launch GrapeStars Leisure.”
The mix of celebrity-driven content material and dynamic alcohol manufacturers drew Observatory to the enterprise. “GrapeStars Leisure is a brilliantly easy idea, excellent for this second. Movie star manufacturers are the one largest driver of progress within the spirits business,” says Observatory CEO, Jae Goodman. “So when Jean-Jean approached us concerning the thought of GrapeStars Leisure, it was a comparatively quick dialog which concerned Observatory saying the phrase YES.”
Observatory will deal with the ideation, creation and distribution of all types of content material (which can embrace, however not restricted to, function movies, unscripted collection, and scripted collection, amongst others). That content material shall be distributed on the GrapeStars app and throughout varied leisure platforms.
Observatory is thought for its decade-plus work with world mega-brands, like AB InBev, Chipotle, Coca-Cola, Budweiser’s International Halloween platform and essentially the most profitable marketing campaign for Corona Mexico in its 100-year historical past, and has not too long ago expanded its providing and experience to incorporate next-generation digital companies like Bonobos, Kajabi, Masterclass, and now GrapeStars Leisure.
“Due to virtually a decade of representing the Diageo portfolio to the leisure group once we have been CAA Advertising, Observatory has a depth of expertise and relationships that we’re thrilled to place to work on behalf of GrapeStars Leisure,” says Brendan Shields-Shimizu, Observatory Managing Director.
To study extra about GrapeStars Leisure and the Observatory partnership, tune into The GrapeStars Podcast episode with Jae Goodman.
The GrapeStars app is accessible for each iOS or Android system. As soon as put in, customers make a profile and might browse their favourite superstar manufacturers to be delivered straight to their door. To study extra concerning the GrapeStars app, go to https://grapestars.com.
GrapeStars is a game-changing on-line specialty wine and premium and craft spirits market which permits celebrities and celebrity-endorsed manufacturers to advertise their wines and spirits on to their followers on social media. For the primary time ever, celebrities and types now have a digital direct-to-consumer gross sales channel. By way of GrapeStars, these manufacturers can now make their merchandise accessible nationwide with out the necessity to have interaction themselves with retailers. The one-of-a-kind app is designed to have interaction customers by means of superior expertise. The person expertise is extremely interactive and entertaining; followers can uncover beforehand unknown merchandise from celebrities, work together socially with their favourite celebrities and discover totally different wine areas around the globe by way of movies and reside mapping. The corporate was based by serial entrepreneurs and wine aficionados Jean-Jean Pelletier (Founder, President & CEO), his brother Robert Pelletier, and their childhood pals Stephan Fortier, Stefan Lindqvist, Charles-André Sauvé and Bruno Gutton.
Observatory is a 4x Emmy, 4x Cannes Lions Grand Prix, and Sundance-winning company for the content material period, constructing manufacturers and driving enterprise outcomes by means of campaigns that appeal to and have interaction audiences fairly than interrupt and annoy them. Not too long ago named to Quick Firm’s 2020 World’s Most Progressive Firms checklist, Observatory is a world full-service artistic advert company with deep roots in leisure. Beginning as CAA Advertising in 2006, the company turned unbiased in late 2017 with joint backing by The Stagwell Group and Creative Artists Agency (CAA). Observatory doesn’t publish its shopper checklist. A spread of labor is accessible at www.observatoryagency.com.
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SOURCE Observatory; GrapeStars