MUMBAI: Star India, the official broadcasters of Indian Premier League, claimed that there was a 23 p.c rise in TV viewership with a staggering 31.57 million common impressions in the course of the marquee T20 occasion.
The info has been sourced from Broadcast Viewers Analysis Council (BARC) India and the protection in 5 regional languages — Hindi, Bengali, Telugu, Tamil and Kannada has solely helped the rise in viewership.
In keeping with the channel, the recently-concluded version noticed a formidable viewership growth of 24 per cent amongst girls and 20 per cent amongst youngsters respectively.
“Season 13 witnessed modern programming, world-class manufacturing – each distant and on-ground,” mentioned Sanjog Gupta, Head – Sports activities, Star India.
“This would not have been attainable with out the unbelievable work completed by the crew at BCCI in staging the match below extenuating circumstances and seamless performing from our groups contained in the bio-secure bubbles in India and UAE.”