NEW DELHI :
At the same time as fiction properties, each net reveals and flicks, dominate Vido-on-Demand (VoD) screens, a bunch of streaming platforms and content material creators are laying their bets on non-fiction, native Indian content material within the coming yr.
Telugu streaming platform aha Video has launched a chat present with actor Samantha Akkineni referred to as Sam Jam for the Diwali weekend whereas manufacturing home EndemolShine–which makes Bigg Boss, Khatron Ke Khiladi and Masterchef in India –is trying to adapt a few of its worldwide codecs for the nation.
VOOT sees a lot traction for its TV content material together with unique snippets from actuality reveals like Bigg Boss, Roadies and Splitsvilla whereas Amazon Prime Video needs to construct on its comedy slate with the Tamil model of Comicstaan apart from a sports activities docu-series Sons of Soil: Jaipur Pink Panthers. Platforms say the extent of engagement and interactivity is all the time deeper for non-fiction particularly with youthful audiences who’re in search of plausible figures to attach with.
Globally, non-scripted content material together with Queer Eye, Tidying Up with Marie Kondo and The Remaining Desk on Netflix, Temptation Island on Disney+ Hotstar and High Gear on HBO Max have emerged as success tales. Actually, Netflix’s tackle the Indian organized marriage rigmarole, Indian Matchmaking stirred a lot controversy earlier this yr.
“We all know that Indians love actuality TV- – be it a expertise hunt or a music and dance present and even reveals associated to journey and journey. So, adapting that idea for a digital service appeared just like the good factor to do,” mentioned Aparna Purohit, head of India originals, Amazon Prime Video. Purohit was referring to the platform’s early takes on non-fiction titled Unscripted Amazon Originals similar to music actuality present The Remix and a music sequence titled Concord with AR Rahman, each launched in 2018.Comedy is a big ecosystem in India and Purohit mentioned Amazon’s slate of stand-up comedy specials have taken what was an city phenomenon to tier-two cities. Comicstaan was amongst the highest three most watched Amazon Unique Sequence within the yr of its launch and contributors of the present at the moment are touring the nation for reveals.
Unscripted content material helps audiences construct a deeper join with contributors as they usually change into emotionally concerned of their lives and allow interactivity as voting and polling actions show, versus a lean-back strategy, mentioned Gourav Rakshit, chief working officer, Viacom18 Digital Ventures.
“That two-way communication is one thing the Web affords anyway so non-fiction is a very highly effective property,” Rakshit mentioned including that the corporate is within the means of finalizing extra marquee titles that ought to be introduced within the first quarter of 2021.
“The inherent difficulty (with non-fiction on VoD platforms) that there was a whole lot of debate round is whether or not folks will merely skip to the finals,” mentioned Abhishek Rege, CEO, EndemolShine India. Whereas non-fiction has potential in genres starting from courting to actuality contests that the agency is taking a look at choices in for 2021, Rege mentioned it could be a problem to see how episodic content material is launched and themes for particular person episodes developed in order that the curiosity degree is sustained.
Ajit Thakur, CEO, aha Video, mentioned it’s nonetheless early days for non-fiction in India however it’s only a matter of time earlier than it catches up.
“Non-fiction, complemented with social media can all the time assist contain viewers deeply. And there may be nice generational relatability among the many 18-24 age group that wishes to witness the trials and tribulations of different folks so long as it’s not make-believe or pretend,” Rege mentioned.