NEW DELHI: Footwear manufacturers Aqualite has launched its new model marketing campaign #ComfortDikhtaHai concentrating on Indians throughout numerous age teams. The brand new TVC showcases the Aqualite’s vary of PU, EVA and printed hawai chappals, and highlights the model’s dedication to consolation and magnificence.
With an goal to succeed in out to lots throughout all languages, the lyrics of the brand new advert marketing campaign have been written by acclaimed lyricist Javed Akhtar. The jingle will probably be obtainable throughout a number of languages with famend Bollywood artiste Piyush Mishra singing it in Hindi, Zubeen Garg in Assamese, Roopam Islam in Bengali and the multi-talented LV Revanth singing it in Tamil, Telugu and Malayalam.
#ComfortDikhtaHai advertising marketing campaign has been developed and conceptualised by Kolkata-based advert company Shreyansh Improvements. The 60 second TVC will probably be aired in main TV channels, and can additional be leveraged via different mediums together with print advertisements throughout nationwide publications, together with out of doors and BTL stage activations in Bihar, UP, and in retailer communication.
Aqualite MD Davinder Kumar Gupta mentioned, “Through the years, Aqualite has invested in understanding the wants, tastes and preferences of Indian clients. Aqualite Analysis Institute is a testomony to our dedication to our Indian clients who’re in search of snug footwear. On the Aqualite Analysis Institute, our specialists scientifically research our clients’ toes and develop merchandise which aren’t solely inexpensive and made of top of the range however are additionally pores and skin pleasant, value efficient and have excellent sample and measurement.”
He additional added, “The thought behind #ComfortDikhtaHai marketing campaign is to spotlight Aqualite’s dedication to ship greatest consolation to your toes. The marketing campaign resonates with our motto of bringing snug footwear to Indian lots anyplace and in all places.”
Mild Home Funds accomplice Sachin Bhartiya mentioned, “As strategic companions to Aqualite, we’re constructive that the corporate’s dedication on consolation, innovation and high quality will make them one in every of India’s most trusted and admired footwear model. Via its up to date footwear that units benchmarks in consolation, affordability and magnificence, Aqualite is empowering Indian lots throughout the nation. The #ComfortDikhtaHai marketing campaign will resonate with shoppers because it stands for what the model has been constantly focussing on for all these years.”
Shreyansh Improvements inventive head Debdarsan Dutta mentioned, “Our major activity was to make the core Aqualite advantage of snug footwear resonate with the lots. We sought to do it by eschewing the much-bandied superstar endorsement route and stand out from the muddle by representing our consolation premise via the relatable visible metaphor of a cushion / pillow. Including to this visible delight, the consolation story is additional complemented by a likeable audio monitor. We’re assured that #ComfortDikhtahai will sit as comfortably with our audiences as Aqualite footwear does in your toes.”