MUMBAI: The media and leisure analysis and consulting agency Ormax Media has unveiled a particular research on the effectiveness of selling for the truth exhibits.
The nation-wide research is aimed toward understanding ‘Actuality Reveals Advertising – Media Effectiveness’ for Hindi basic leisure channels (GECs).
The corporate used three large actuality present launches of 2011 – Simply Dance (Star Plus), Kaun Banega Crorepati (Sony Leisure TV) and Bigg Boss 5 (Colours). The research analyses the impression of 13 completely different promoting and promotions media, when it comes to their potential to create attain, buzz and attraction for actuality exhibits.
Ormax Media CEO Shailesh Kapoor stated: “In additional than 20 years of satellite tv for pc tv in India, there was no large-scale documented understanding of how every media needs to be used for program launches. This analysis will present precious data to the advertising departments at GECs, which is able to assist them optimise their advertising spends, in addition to perceive the precise function of every medium within the general media combine.”
The 13 media lined within the research have been: self channel promos, cross channel promos, astons & bugs, information channel protection, print advertisements, print articles, magazines, FM radio, out-of-home, theatre promotions, mall promotions, Web promotions and word-of-mouth.
The research was carried out amongst greater than 2400 Hindi GEC viewers within the 15-34 years age phase, throughout six cities.