MUMBAI: Sony Leisure Tv (SET) is all set to unveil season 12 of its in style vocal expertise hunt programme, Indian Idol. Produced by Fremantle Media, the present has efficiently accomplished its first-ever digital auditions – Ghar Se Manch Tak Ka Safar – within the new regular, and can start airing from 28 November, each Saturday and Sunday at 8 pm solely on SET.
Identical to Kaun Banega Crorepati, the makers of Indian Idol 12 have determined to take the digital route amidst the coronavirus pandemic. Auditions have been carried out just about, thereby making it simpler for aspirants to take part from the protection of their properties. Taking up the mantle as judges shall be singers and musicians Neha Kakkar, Himesh Reshammiya and Vishal Dadlani, whereas Aditya Narayan will host the present.
SET and digital enterprise content material head Ashish Golwalkar mentioned, “Indian Idol’s profitable run for over 15 years and 11 seasons is a sworn statement to the truth that music lovers and TV audiences love watching it and listening to the number of voices yearly. Our theme this 12 months Ab Mausam Phir hoga Superior -Indian Idol 2020 ke Saat actually embodies the necessity for a change in temper of the folks and what’s a greater method than an amalgam of music and leisure.”
This 12 months, Indian Idol season 12 is co-presented by Maruti Suzuki and Colgate. The present is co-powered by Patanjali Kesh Kanti, Nestle Munch, Macho Trace and Firstcry.
Indian Idol is coming again with a bang, to make your mausam superior as soon as once more, with contestants who’ll contact your coronary heart with their wonderful expertise! Ranging from twenty eighth Nov, Sat-Solar at 8 pm@iAmNehaKakkar @VishalDadlani #HimeshReshammiya #AdityaNarayan @FremantleIndia pic.twitter.com/jr0Z677Vfq
— sonytv (@SonyTV) November 23, 2020
The present is supported with strong advertising and marketing initiatives, a 360-degree built-in communication, all of which might be rolled out to drive the model expertise throughout places. In response to Golwalkar, Indian Idol is an influence property that draws numerous eyeballs by itself. The primary USP of the present is its distinctive expertise. He shared that the advertising and marketing group is leaving no stones unturned to create sufficient alternatives with the intention to carry viewers. Loads of choice is given to digital mediums. The community is utilising SonyLiv as a platform to create buzz. Sony TV can be taking a look at typical mediums like print and open air.
Golwalkar revealed that the channel has already shot six episodes which incorporates three days of auditions and three days of mega auditions. The group is extensively trying on the security pointers. He added, “We’re strictly adhering to authorities protocols, we’re not solely following norms but in addition guaranteeing that when youngsters are getting back from journey, they’re examined for Covid2019. Everyone knows that this pandemic is extraordinarily unpredictable, therefore we recurrently sanitise and fumigate our set, taking pictures premise, location the place contestants are staying.” He additionally added that the group is strictly sustaining social distancing norms, with there being a correct partition between the three judges. As an alternative of a reside in-studio viewers, viewers will get to take part by means of digital mediums.
Host Aditya Narayan shared that crew member and contestants have been given hand sanitisers, gloves, masks and face shields. In actual fact, it’s obligatory for folks current on the set to put on PPE Kits. In response to him, it was probably the most troublesome part of the taking pictures.
— sonytv (@SonyTV) November 23, 2020
Fremantle MD Aradhana Bhola mentioned, “2020 has had its set of challenges on numerous fronts. We’re delighted to carry irresistible leisure to the viewers with season 12 of Indian Idol and hope that it’s going to contact the fitting chord with them, but once more. It’s our honest hope that this season’s mixture of gifted singers with their inspiring human spirit will finally result in the folks of India selecting their most beloved idol. A feat that will make your complete Indian Idol group’s toil worthwhile.”
Indian Idol has all the time been a big-ticket property for Sony Leisure and as per media studies, the opening week of season 11 clocked 6.63 million impressions. There have been a slew of advertisers for the season together with Colgate, Ceat, Firstcry, Dairy Milk, Bikaji, and Lotus Herbals.