The Ettisheri brothers, house owners of Khaana Peena restaurant in Thiruvananthapuram, turned their lockdown woes right into a music video
A Malayalam lockdown rap quantity, laced with double entendres and expletives, is making waves with its narrative of the woes of Niyas Ettisheri, an entrepreneur.
Simply as Niyas was discovering his place within the solar, the lockdown pressured him to down the shutters of his new restaurant in Thiruvananthapuram. Located in Attakulangara, within the coronary heart of the town, Khaana Peena, a small restaurant that was open 24×7, was getting common for Malayali favourites corresponding to Kerala parottas, meat fries, ghee rice and so forth.
Within the first stage of exit-lockdown, eating places had been permitted to operate until 7 pm. “However our place was frequented by the evening owls and we struggled to search out prospects after we needed to shut by 7 pm. So he closed the outlet once more,” explains Shanavas Ettisheri, Niyas’ eldest brother and an investor within the enterprise.
“Issues weren’t going properly for Niyas. As he was unable to discover a foothold in Kerala as an entrepreneur, he managed to get a visa and left for the United Arab Emirates. His restaurant in Dubai was doing moderately properly, when out of the blue the constructing he was working from was demolished to make method for a brand new freeway. Disheartened, Niyas returned to Kerala in 2016,” says Shanavas.
To assist his brother, Shanavas, an entrepreneur and hotelier himself, invested in Niyas’ new enterprise, Khaana Peena. Eight months down the road, it needed to be shut down because the pandemic was spreading in Kerala.
All by way of the lockdown, Niyas stored lamenting his unhealthy luck. However within the second stage of the exit-lockdown, he opened store once more, this time with a special menu.
“Since lots of our waiters and cooks had left the town, we needed to provide you with one thing that didn’t require numerous manpower. We switched to kinds of chutta kozhi (grilled rooster) and that’s catching on now,” explains Shanavas.
Moved by Niyas’ hardship, Shanavas captured his brother’s angst in verse and had it tuned by siblings, Vaishakh MK and Vignesh MK, referred to as MK Bros,, based mostly in Thiruvananthapuram.
The rap tune belted out with swag and fervour by Niyas and his youthful brother, Ibrahim Ettisheri, additionally one of many companions of Khaana Peena, conveys the essence of the anguish of hoteliers who had been hit by the lockdown and the pandemic. The tune narrates how the brothers had opened their small outlet with excessive hopes and the way their desires of constructing it massive had been dashed by the lockdown.
The catchy beat has struck a chord with listeners who’re in a position to empathise with the duo’s lockdown blues.
The brothers’ buddy Samarth Ambujakshan directed the video. Little did Shanavas think about that the tune and the video would resonate with viewers.
“We uploaded it on our web page. I added yet one more stanza to the tune concerning the chutta kozhi to finish it on a hopeful word. The tune mentions how we have now moved on and adjusted the menu too!” factors out the lyricist. Inside every week, the video has been considered by greater than 69,000 viewers. The success of the tune was sudden however what has made them upbeat is that prospects are step by step discovering their method again to Khaana Peena.