Documentary filmmaker Vrinda Samartha on what drew her in direction of making a movie on Ritu Kaushik, a homemaker-turned-entrepreneur from Haryana
Ritu Goes On-line follows the story of Ritu Kaushik, a homemaker based mostly in Haryana. It’s about how she needed to stop research and bought deeply entangled within the knots of marriage and motherhood and the way, regardless of all this she emerged a profitable entrepreneur. She curates luggage from sellers and sells them within the model identify of Ritu Pal collections, on Flipkart and different digital platforms.
The movie is directed and written by documentary movie maker Vrinda Samartha, who says that she was drawn to the story of Ritu due to “how she managed to barter the patriarchal mind-sets of her surroundings with willpower and began her personal hand bag enterprise!”
The movie was formally chosen for the INDIE 2020, (Brazil Worldwide Movie Competition) and was additionally screened on the Demakijaz Girls’s Movie Competition (Poland). On November 19, which marked the Worldwide Girls’s Entrepreneurship Day, the movie premièred on the Cinemapreneur streaming platform.
Vrinda says that she loves making documentaries as “I at all times wished to inform real-life tales. Such tales are participating and I imagine there’s a robust message in every story they usually certain join with folks.”
As a documentary maker, Vrinda additionally provides that she enjoys the journey and expertise together with her actual life characters. “I used to be struck by Ritu’s character. Once I stayed together with her, I used to be additionally struck by her oppressive surroundings. And the way she broke each chain.”
“I really feel a documentary is a format the place you stand up near an individual and their notion of life. That occurs provided that the individual is keen to allow you to see that. And, Ritu is a hero, who match the invoice in each sense. Additionally as a result of after we researched on ladies entrepreneurs, we found that there have been only a few in city areas and nearly nil within the rural. We got here throughout many enterprises within the rural areas, however most have been run by males, despite the fact that the businesses have been registered within the identify of ladies. Ritu may be very totally different. She runs her personal firm and has huge goals too,” explains Vrinda, who earlier made one other documentary known as Limitless, which is about long-distance ladies runners.
She is currentlypenning a script for a movie, which is able to once more be woman-centric. Ritu Goes On-line shall be screened on the South Asian Worldwide Movie Competition 2020 between December 16 and 20. And, later shall be launched on YouTube.
