Lionsgate, the Hollywood studio behind The Starvation Video games, Knives Out, La La Land, and The Twilight Saga, has launched its OTT service in India.
The service, Lionsgate Play, provides premium Hollywood motion pictures, English TV reveals, internet collection, and unique content material handpicked for the Indian viewers. The platform homes over 2,500 hours of streaming content material, which additionally consists of 120 Oscar-nominated and 187 Emmy-nominated titles.
It is going to supply English content material dubbed in eight to 10 native languages. “Lionsgate Play is dedicated to innovation in its content material, know-how, pricing, and accessibility by making premium Hollywood content material accessible in a number of Indian languages,” the corporate stated in an announcement.
Viewers can entry Lionsgate Play on Android, iOS, Apple TV+, Amazon Hearth Stick, and internet platforms. Whereas most content material is in full-HD, choose titles will even be provided in 4K.
Lionsgate Play rolled out with a two-tier subscription mannequin: Rs 99 (month-to-month) and Rs 699 (yearly). Each include a 14-day free trial. Customers can signal into 5 completely different units with an all-in-one account.
Curiously, Lionsgate entered India over a 12 months in the past by means of telco partnerships. Its content material was made accessible on Airtel Xtream, Vi Films & TV, and lately, JioTV+.
The app had a smooth launch in mid-November, and has crossed 10,000 downloads on Google Play Retailer. The corporate additionally plans to develop and produce “a various slate of high-budget premium Indian originals“.
Rohit Jain, Managing Director, Lionsgate South Asia, stated,
“We will likely be launching Indian originals within the coming months, that includes untold edgy city tales from a number of the finest inventive minds within the Indian movie trade. And we are going to proceed so as to add to our roster of premium content material by means of partnerships with thrilling millennial stars like Kriti Sanon, Tiger Shroff and Sanjana Sanghi rising the breadth and scope of leisure for our subscribers.”
The titles on supply at launch embrace Hollywood blockbusters like Love Life, No Man’s Land, The Goes Fallacious Present, Hustlers, Angel Has Fallen, John Wick, Rambo, Twilight, Primal, Atomic Blonde, Knives Out, and Den of Thieves. The TV curation has reveals like Mad Males, Spartacus, Weeds, Anger Administration, The Royals and extra.
The Lionsgate Play app will even supply first-time film premiers, personalised title strategies, watchlists, HD downloads, offline viewing, and cross-device sync.
The service enters an already crowded OTT market, which boasts of greater than 40 operators throughout languages. Lionsgate Play will function on the area of interest, premium finish of the market that’s poised to be price $5 billion by 2023.