A brand new TV sequence to assist younger Kiwis navigate one of many
nice mysteries of the twenty first century – the web – has
simply gone reside.
The six-part mini-series is known as The
“On-line harms addressed in The Eggplant
embrace bullying, utilizing pornography to study intercourse,
grooming by individuals they don’t know and sending and
receiving nudes,” says Trina Lowry, Supervisor Design
Engagement and Innovation.
The sequence is produced by
artistic company Movement Illness for Te Tari Taiwhenua
Division of Inner Affairs.
“At DIA we now have a
function in serving to hold individuals, particularly younger individuals, protected
on-line. The harms our younger individuals face can result in emotions
of vulnerability, isolation, melancholy and nervousness and, in
some circumstances, can result in bodily hurt offline,” says
“A public consciousness marketing campaign like that is
wanted as the character and sort of on-line harms that our younger
individuals are uncovered to are dynamic and evolving rapidly. The
mini-series raises consciousness of the net points younger
individuals might face and encourages them to succeed in out to somebody
they belief and get the assist they want.”
Eggplant follows the success of the Preserve it Actual On-line
marketing campaign aimed toward mother and father and caregivers.
preliminary marketing campaign, that includes porn stars, a web based groomer,
two imaginary rabbits and a younger woman being bullied,
reached 870,000 New Zealand mother and father and caregivers and was
considered 32 million instances world-wide. It resulted in loads of
conversations concerning the harms our younger individuals face
on-line,” says Trina.
“Not everybody will get the
eggplant reference, and that’s okay. Younger individuals get it,
and the mini-series was developed with them and for
The Eggplant launches at the moment on TVNZ OnDemand
and YouTube. It stars some very gifted younger individuals, Kiwi
icons Karen O’Leary (Wellington Paranormal) and Tammy Davis
(Outrageous Fortune) and some different acquainted
The marketing campaign is led by DIA with assist from
Netsafe, the Ministry of Training and the Workplace of Movie
and Literature Classification in session with youth
Subsequent yr, the ultimate part of the
marketing campaign launches, which is aimed toward retaining youngsters protected
Younger individuals can discover extra data and
tips about tips on how to cope with on-line points at www.keepitrealonline.govt.nz/youth.