By Natalia Ningthoujam
New Delhi, Dec 6 (IANS) OTT is likely to be the craze proper now, however Bollywood merely can not recover from its obsession with tv. From Amitabh Bachchan to Salman Khan to Sunny Leone, the busiest of our filmstars preserve returning to the small display, to host reveals, make particular appearances on soaps to advertise movies and in addition as mentors or judges on actuality TV.
The most well-liked and enduring instance needs to be Amitabh Bachchan, who stays dedicated as host of “Kaun Banega Crorepati” regardless of his busy schedule in Bollywood. Large B has hosted the present over consecutive seasons by way of 20 years, aside from season three when Shah Rukh Khan took his place. With KBC 12 at the moment on air, Large B has misplaced not one of the edge.
In contrast to OTT, which remains to be carving its house within the standard psyche, tv offers an enormous benefit to filmstars. Given the recurring nature of hit reveals, returning yearly with a brand new season lets celebrities like Large B or Salman keep their model energy as household icons, and take the picture proper into the dwelling rooms.
Salman Khan, as an illustration, has been internet hosting “Bigg Boss” for years now, and has emerged as the large draw for the present, greater than the contestants about whom the programme is definitely presupposed to be about. Viewers eagerly await the weekend episodes the place Salman seems, to share his opinions on the individuals’ actions within the Bigg Boss home. Prime stars like Amitabh Bachchan, Sanjay Dutt, Shilpa Shetty and Arshad Warsi have additionally served as hosts of “Bigg Boss”, although Salman has come to be the mascot of the present through the years. It’s one thing that sustains his mega-popularity even throughout phases of the calendar when he won’t be within the information for his movies.
There’s extra to return. “Indian Professional Music League” will probably be launched early in 2021 and will probably be large by way of Bollywood presence. It can have six groups owned by the likes of actress Shraddha Kapoor alongside along with her father Shakti Kapoor and brother Siddhant Kapoor. The opposite homeowners are Rajkummar Rao, Govinda and spouse Sunita, and Riteish Deshmukh with spouse Genelia D’Souza Deshmukh, representing completely different areas of India and battling out in a musical championship.
“TV in India remains to be the dominant medium because it has the biggest viewer base and it continues to develop 12 months on 12 months. Even through the pandemic, TV viewership has seen important progress as in comparison with different mediums. OTT, however, might need made a great mark and is standard amongst a sure phase of the viewers, however its penetration as in comparison with tv remains to be much less,” Manisha Sharma, Chief Content material Officer, Hindi Mass Leisure, Viacom18, instructed IANS.
She added: “Even from the advertisers’ standpoint, big-ticket reveals like ‘Bigg Boss’, ‘Khatron Ke Khiladi’, which have a mass enchantment, are finest suited to the tv viewers and can proceed to reign on the medium.”
“We now have Salman Khan internet hosting ‘Bigg Boss’, Madhuri Dixit as part of ‘Dance Deewane’ and we may even proceed to have (director) Rohit Shetty for ‘Khatron Ke Khiladi’. Aside from that, we’re additionally exploring new ideas and can rope in additional Bollywood actors as they deem match,” Sharma identified.
If Salman has come to be a trademark of kinds for “Bigg Boss”, Sunny Leone has turn out to be strongly related with the model energy of “MTV Splitsvilla”, which she has been related to since 2014.
“For actors in showbiz, a challenge won’t at all times be concerning the cash, it is likely to be for simply loving the present itself. And I’ve at all times believed that in leisure being part of a number of layers of the leisure enterprise makes you profitable with time and professionalism. Model constructing occurs over time and consistency. So should you love the challenge whatever the cash, it’ll present on digicam. The happiness at all times shines by way of on actuality TV. I’m at all times glad to be part of ‘Splitsvilla’ and can accomplish that till the subsequent one that is hungrier than I’m, replaces me,” Sunny instructed IANS.
There are numerous Different examples on how TV dietary supplements Bollywood stardom. Shilpa Shetty has stayed standard as a actuality TV host through the years judging varied actuality reveals together with “Nach Baliye” and “Tremendous Dancer”. Final 12 months, Kareena Kapoor Khan made her TV debut as a choose of “Dance India Dance”. There are the Bollywood celebrities who’ve appeared fiction reveals – equivalent to Anil Kapoor in “24” and Amitabh Bachchan in “Yudh” or “Rann”.
“It’s a two-way course of. TV is the best medium watched by the utmost populace whereas the celebrities with the mass enchantment that includes on it may possibly create most impression given their recognition. Having stated that, Bollywood personalities whereas in movies are portraying a personality vis a vis on a actuality present, the viewers get to see them extra up, shut, and private permitting them to strike the appropriate connection. Whist on actuality reveals, extra persons are tuning in and watching them for no less than 5 days per week for two-three months at a stretch which is far more display time compared to motion pictures,” summed up Manisha Sharma of Viacom18.