New Delhi: The Walt Disney Firm-owned Star India has elevated Sudhir Shukla as head of promoting for Star Sports activities. He will likely be managing the advertising and marketing for your complete sports activities portfolio at Star Sports activities.
Shukla introduced the event on his social deal with.
He joined Star India in 2016 and has served in several roles akin to VP & head advertising and marketing and model technique, SVP – cricket.
In his earlier position, he has efficiently spearheaded advertising and marketing for IPL, ICC World Cup 2019, girls’s cricket and launched a number of campaigns.
Beforehand, this portfolio was dealt with by Rajiv Mathrani who had just lately moved on from the organisation.
Shukla has over 17 years of expertise and has beforehand labored at Mondelez, and Tata Consultancy Providers. His longest stint was at Mondelez the place he served for over 10 years in several roles akin to space gross sales supervisor, model supervisor, class supervisor – gum and sweet, class head – cocoa drinks, and head of contemporary commerce, CSD and away from residence (NCD) channel.