MUMBAI: Motion pictures Now, dwelling to Blockbusters, celebrates the profitable completion of a decade in entertaining its viewers with the best-in class Hollywood content material. Redefining the way in which viewers watch English motion pictures in India, Motion pictures Now that provides a particular film viewing expertise, has been instrumental in shaping the patron urge for food for English content material.
Recording many firsts and exclusives with film premieres, path breaking initiatives and curated properties as a market chief within the class, Motion pictures Now has mirrored on the preferences of Indian viewers, who love to look at common and universally celebrated blockbuster Hollywood titles. Pioneering the superlative high quality viewing of the flicks, Motion pictures Now was the primary Hollywood Film channel to launch in HD in India. Efficiently driving immersive shopper engagement, Motion pictures Now led the progressive use of AR for its Spielberg Particular property in addition to 3D OOH websites for promotions of the film Avatar. Augmenting the Hollywood expertise, Motion pictures Now was the primary to current DC and Marvel titles collectively for its viewers in India. The channel via the course of seven seasons of its flagship property, 100 Mania, has efficiently carried out India’s largest shopper engagement exercise.
Celebrating this iconic milestone, the channel has introduced #10YearsofMoviesNOW, a particular marketing campaign that brings a line-up of thrilling and fascinating actions. Presenting film aficionadas a novel alternative to be a part of the week lengthy celebration, the place they’ll solely handpick their favorite motion pictures from a number of high Hollywood blockbusters that may air on the massive day, Motion pictures NOW hosted a film ballot on its Instagram tales which witnessed an unprecedented engagement. Making the celebrations a memorable and collaborative expertise for the viewers and the model, the channel launched a curated sport filter on Instagram that enables followers to win thrilling prizes by amassing the Motion pictures NOW 10-year particular brand to attain factors and share it on their tales tagging the channel. Recognising and rewarding the channel’ s loyal viewer base, Motion pictures Now has rolled out a ‘Watch and Win’ contest on TV, the place individuals need to screenshot and tweet the particular Jackpot, that may seem on their screens in the course of the motion pictures, spins to 10 10 10.
Occasions Community information & English leisure cluster enterprise head & technique president Vivek Srivastava stated, “It’s been a improbable journey up to now and we’re completely thrilled to realize this milestone. We set out with a promise of making an unprecedented film viewing extravaganza for our viewers and at the moment, we’re proud that we’ve got persistently delivered on that. Via the final ten years, every of our initiatives and properties have met with an outstanding viewer response, which is a testomony to our strong and numerous content material technique. As we march forward, we intention to proceed elevating the bar and setting new benchmarks within the class.”
Motion pictures Now has additionally rolled out an built-in promotional plan that features particular promos throughout the community channels and social media belongings, digital promotions and print adverts throughout Occasions Group main dailies.