NEW DELHI: International equipment firm Electrolux has appointed Omnicom Media Group (OMG) as its media company of document in APAC and MEA. The appointment sees OMG tackle the entire paid media duties (planning, shopping for and digital) for all of Electrolux’s manufacturers together with Electrolux, AEG, Anova, Frigidaire, Westinghouse, Zanussi, and extra. In response, OMG has created a bespoke built-in unit that attracts expertise, instruments and know-how from the OMG community, to service the enterprise throughout greater than 18 markets in APAC and MEA.
Supported by Omni, OMG’s people-based precision advertising and marketing and insights platform, the award-winning community clinched the account by displaying a strategic method that permits progressive and significant end-to-end shopper experiences that ship higher enterprise outcomes. Coupled with its digital and data-led experience, OMG sealed the regional win with one other pivotal issue – the calibre and fervour of its numerous pool of expertise.
“We’re excited to embark on this new chapter with OMG and I’m assured that their strategic capabilities, best-in-class instruments and data-led method will assist Electrolux proceed rising our model proposition, optimising our advertising and marketing investments and delivering progressive and significant experiences to our clients and the markets we function in,” stated OMG director – advertising and marketing and ecommerce APAC & MEA Kevin Levine.
“At OMG, we’ve got all the time positioned the enterprise pursuits of our purchasers on the centre of what we do, and with Electrolux, we’ve got created a related and built-in resolution that permits a regional imaginative and prescient for media whereas sustaining native relevance and execution,” stated Tony Harradine, CEO, OMG APAC. “We’re thrilled with the chance to companion Electrolux and we glance ahead in serving to them speed up their progress agenda and imaginative and prescient in APAC and MEA,” he added.
The appointment is efficient instantly and the regional enterprise will likely be serviced out of OMG’s workplace in Singapore, working with devoted native groups.