CARLSTADT, N.J., Dec. 21, 2020 /PRNewswire/ — Lion Brand Yarn Company, a number one provider of premium knitting and craft yarn, can be placing a serious concentrate on psychological well being consciousness in 2021, beginning with its more and more fashionable Fb Reside present. All through the month of January, Lion Model Ambassador and #HatNotHate Founder Shira Blumenthal will spotlight on her each day internet collection, The Shi Show, the psychological well being advantages of knitting, crocheting and crafting. The messaging will replicate Lion Model’s ongoing dedication to making a extra colourful, related, comforting and giving world.
The Shi Present started as a possibility to attach the worldwide crafting group throughout the pandemic, and the brand new each day focus can be considered one of some ways Lion Model can be elevating psychological well being consciousness after an extremely difficult yr.
“Ever since we began The Shi Present our mission has been to consolation folks by crafting throughout a yr of uncertainty and isolation,” mentioned Blumenthal. “And at a time after we’re all excited about resolutions and find out how to begin the brand new yr with a contemporary outlook, we’re excited to offer some a lot wanted consideration to psychological well being and its connection to knitting and crocheting.”
Studies present that contributors in digital knitting communities, comparable to The Shi Present, expertise larger happiness and luxuriate in stronger social engagement with others. Throughout January’s occasions, Blumenthal will talk about how everybody from lifelong knitting fanatics to first-time crocheters can faucet into the psychological well being boosting advantages of this time-tested pastime, together with diminished intensity of negative thoughts and an enhanced sense of calm, improved self-esteem, reduced depression and increased well-being.
ABOUT LION BRAND YARN COMPANY
Lion Model Yarn Firm is a fifth era, family-owned enterprise, and one of many main distributors of knitting and craft yarn in the US, with yarns bought on-line and at craft chains, low cost chains and unbiased outlets throughout the nation. Greater than 80 several types of yarn could be bought on LionBrand.com, along with instruments and equipment. Among the many firm’s current triumphs are #StitchAroundTheWorld, the biggest digital crafting occasion in historical past, and “The Shi Present,” a each day Fb Reside collection hosted by model ambassador Shira Blumenthal, who additionally based the #HatNotHate anti-bullying marketing campaign.
R. Kurt Osenlund
SOURCE Lion Model Yarn Firm