NEW DELHI: FedEx Categorical has shared the findings of a current small and medium enterprise (SME)-focused survey in India to establish tendencies in e-commerce and digital adoption amongst SMEs throughout the Covid2019 pandemic.
The survey reveals a way of optimism amongst SMEs in India, largely pushed by the expansion in e-commerce gross sales, with 30 per cent of small companies and 40 per cent of medium companies seeing an increase in on-line gross sales since lockdown started.
The pandemic and its ensuing restrictions have led to a shift in client habits in the direction of e-commerce, with 35 per cent of small companies and 54 per cent of medium companies surveyed believing that e-commerce gross sales will enhance their monetary development following Covid2019.
The festive season was a spotlight for the sector, with SMEs enhancing their e-commerce capabilities and rethinking their on-line procuring methods in anticipation of great gross sales. 34 per cent of surveyed SMEs count on sturdy peak season demand. This matches the findings printed by Redseer, which said that peak season gross sales in India are anticipated to virtually double this yr, reaching $7 billion in gross merchandise worth in comparison with $3.8 billion in the identical interval final yr.
With the anticipated continued rise in e-commerce gross sales, 80 per cent of medium and 58 per cent of small companies within the survey additionally imagine that elevated shopping for habits on e-commerce platforms will proceed following the pandemic.
SMEs are additionally embracing digital options, with 76 per cent of small companies and 60 per cent of medium companies stating that they’re seeing an increase in digital funds acquired for the reason that begin of the pandemic. Digital wallets are additionally seeing better adoption, with greater charges amongst small companies (28 per cent) than medium companies (7 per cent).
The worth of quick and safe delivery can be a consideration for each consumers and the companies promoting on-line. The survey highlighted that 41 per cent of SMEs imagine that their clients would pay extra for sooner supply, making the selection of the fitting logistics service supplier with the flexibility to assist enterprise development pushed by time-sensitive shipments a precedence for companies.
FedEx Categorical India VP – operations Mohamad Sayegh mentioned, “All through Covid2019, we’ve got seen that customers are more and more procuring from house, and with continued journey limitations and efforts to regulate the unfold of the virus more likely to stop individuals from visiting household and associates this festive season, extra presents are more likely to be shipped this yr, relatively than delivered in particular person.”
“With the anticipated continued surge in e-commerce gross sales, FedEx has been working with companies to encourage their clients to buy and ship early. We’re assured our world and home networks will assist the calls for of every enterprise and their clients,” he added.
The FedEx-commissioned survey was performed by the unbiased analysis agency Dun & Bradstreet India.