New Delhi: Digital channels of state broadcaster Prasar Bharati throughout Doordarshan and Akashvani have registered greater than 100% development in 2020, clocking over a billion digital views and over six billion digital watch minutes, the federal government stated in an announcement on Sunday.
Throughout the yr, NewsOnAir App added greater than 2.5 million customers with the platform registering over 300 million views. Dwell radio streaming, with over 200 streams, emerged as the most well-liked characteristic.
Together with DD Nationwide and DD Information, the highest 10 digital channels of Prasar Bharati embody Marathi information channel DD Sahyadri, Kannada programmer DD Chandana, Bangla information channel DD Bangla, and Telugu programmer DD Saptagiri.
Whereas DD Sports activities and Akashvani Sports activities have created a gradual digital following with dwell commentary, Prasar Bharati Archives and DD Kisan have been regular digital performers that includes in prime 10, the assertion added.
Underscoring the substantial digital viewers for information from the area, the north east service of All India Radio Information can be within the prime 10, and has crossed the 100,000 subscribers on-line.
Pakistan accounted for the second highest digital viewers for DD and AIR content material throughout the yr after viewers from inside India, adopted by america.
Well-liked digital movies throughout 2020 embody Prime Minster Narendra Modi’s interactions with college college students, the Republic Day parade and a uncommon Seventies video of mathematician Shakuntala Devi from DD Nationwide archives.
A Prasar Bharati YouTube channel devoted to Sanskrit language content material was launched in 2020, whereby all radio and TV content material being produced in Sanskrit throughout the DD-AIR nationwide community is uploaded, for simple entry to viewers.
The Mann Ki Baat YouTube channel and Twitter deal with have seen fast development in 2020, the federal government stated with the latter having greater than 67,000 followers and the previous together with regional language variations of various episodes that includes the PM’s tackle. Round 1,500 radio performs in several Indian languages can be found throughout the DD-AIR community which are actually being digitised and uploaded on its YouTube channels. A number of hours of academic content material and teleclasses are actually obtainable on the broadcaster’s YouTube channels in several Indian languages.
Uncommon archival content material of nice historic worth, obtainable solely with DD-AIR, can be being digitsed and uploaded on Prasar Bharati Archives YouTube channel. For a similar, a staff is working to dig out such musical, cultural, political content material from 1000’s of tapes recorded over many many years in numerous stations of DD and AIR throughout the nation to make it obtainable in public area with quick access to all for tutorial and analysis functions, the federal government stated.