New Delhi: Havas Media India in collaboration with Innocean Worldwide and The Viral Fever (TVF) has rolled out a digital-first good marketing campaign for Hyundai’s Grand i10 NIOS.
Hyundai drives the comeback of India’s well-liked household internet collection The AamAadmi Household Trip Particular, a TVF Originals by The Timeliners. Being the primary household internet present, it breaks away from the oh-so-dramatic and cliché TV day by day soaps and lends a recent take into the fashionable Indian household, its aspirations and hardships that’s well-portrayed by the characters in a easy but life like method, giving it a new-age perspective.
The three-part collection unfolds the story of a middle-class Indian household, the on a regular basis conflicts they face and their journey into shopping for the household’s first automobile. The present not solely seamlessly integrates the model’s messaging and its options but in addition highlights the consolation, comfort and adaptability of proudly owning a four-wheeler for a commoner and urges the viewers to take progressive steps by making good decisions in right now’s dynamic new-age world.
The marketing campaign is amplified by numerous in-show integrations, social media engagements, contests and extra.
Hyundai Motor India director gross sales and advertising and marketing Tarun Garg stated, “Hyundai is all the time on the lookout for platforms to attach with our audiences in essentially the most distinctive methods. This collaboration is an instance of Hyundai’s dedication to create stronger connections with our clients and be part of their day by day experiences. The AamAadmi Household completely weaves within the model’s ideology of good vehicles for good Indians. We really imagine that the Grand NIOS with its segment-leading options and know-how is the right alternative for the good millennial clients.”
Innocean Worldwide joint MD Vivek Srivastava stated,“With the dominance of the digital display screen within the engagement matrix of manufacturers with shoppers, the content-based integrations have turn out to be an integral a part of communication outreach. It’s easy, unobtrusive but impactful in seeding the comfortable and laborious points. This initiative with TVF for Grand i10 Nios is a dwelling testimony to this new strategic regular. The AamAadmi Household collection not solely helps us embed our shopper’s message within the digital milieu, plus it does so in a really relatable household context.”
Havas Media Group India CEO Mohit Joshi stated, “At Havas Media, our endeavour is to supply significant experiences and construct significant manufacturers by capitalising on essentially the most significant media. ‘The AamAadmi Household’ present by TVF completely captures the reflection of our society, showcasing the real-life conflicts which not solely makes it an earthly watching expertise for the viewers but in addition strikes the precise chord with Hyundai Grand i10 NIOS TG. Each character within the present has created a particular reference to the viewers permitting the model to seamlessly combine its model promise and drive model affinity. We’re enthusiastic about this collaboration with TVF in driving the shared endeavour for Hyundai and we look ahead to scaling new heights with many extra significant choices.”